Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. It encompasses everything you want to convey about your company’s identity and vision.

Template 62

Template Templates Strategy Brands 62

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software?

B2B 98

B2B Platform Price Software 98

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Call to action.

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Template Templates Trends Content 167

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

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Tools B2B Hubspot Analytics 62

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. AI Rephrasing for Advocates Employee advocacy is crucial in B2B marketing, and personalization is the key to your strategy’s success. AI can lend you that welcomed helping hand.

Tools 62

Tools Content B2B Social Media Management 62

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. But if you haven’t, then our buyer persona template or Xtensio’s will be useful. Next, list out the main customer touchpoints that exist for your company. The interactions may or may not involve your company.

Examples 102

Examples Template Templates How To 102

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Unfortunately they believe their primary focus is to “sell” which to them means talk about themselves, their product and company ALL THE TIME! Send the buyer persona templates I mentioned in Tip #1 to your entire team. You can check out the series via the links below.

B2B 78

B2B Exercises Remix Team 78

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). template + podcast] Welcome to the Participation Age: Is Your Digital Brand Ready?

eBook 78

eBook Template Templates B2B 78

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. Uploaded Lists.

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LinkedIn Advertising URL Campaign 177

Koka Sexton

AUGUST 11, 2023

According to a survey conducted by CMI and MarketingProfs, 90% of B2B marketers feel that content operations (30%) and content strategy (29%) are the areas where they require the most attention to improve their content marketing efforts. This will help ensure that content is accurate and meets the company’s standards.

Content 52

Content Marketing Repository B2B 52

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 113

LinkedIn How To Collaboration URL 113

Sprout Social

MARCH 12, 2024

We are more mindful of protecting our brand from a crisis during the election because tensions are running high, and it increases the risk for every brand online—even B2B SaaS brands,” says Olivia Jepson, Senior Social Media Strategist at Sprout Social. Check out our communications plan templates and webinar.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Companies thrive or fail based on their ability to earn revenue. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

JANUARY 25, 2022

Get started with customer journey map templates. A customer journey map is a visual representation of each point of interaction one of your customers has with your company. Plus, keep reading for examples and templates to get started. But if you haven’t, then Xtensio’s template or HubSpot’s persona tool will be useful for you.

Examples 91

Examples Template Templates How To 91

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. What if you’re not a SaaS company? Sponsored post.

Software 107

Software LinkedIn Content management systems How To 107

Oktopost

APRIL 2, 2020

People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. How much value it’s bringing to the company. .

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Report Social Media Tools ROI 126

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

FEBRUARY 19, 2019

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Email templates. Landing page templates. Pricing (monthly).

Hubspot 110

Hubspot API B2B Metadata 110

Ignite Social Media

MAY 6, 2021

If you want to connect with someone, you want to make sure it’s mutually beneficial and customize your introduction as much as possible, so it doesn’t appear you’re simply using a “copy and paste” template. This new tab on your LinkedIn company page seems like a great addition. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Customizable visual templates. Rank Ranger.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. These include: Create Quality Leads – Get a clear view of your B2B space and gain intel about your leads to clinch the advantage.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Waxing UnLyrical

JUNE 28, 2018

Yet when it came to describing their businesses, they all delivered a version of this template: We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world]. Every company, every organization, every person, needs to do a better job telling their story. The company itself?

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Convince & Convert

DECEMBER 4, 2018

Templates, tools, calendars, and work standards must be accessible to everyone who is involved in the tasks at hand, and the organization must incentivize and monitor all participants’ adherence to these tools to ensure consistency. Shared resources: An important logistical consideration: COEs must have a system of shared resources.

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Class Meeting Resources Template 146

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Content Editorial Calendar Template. Need more help?

Social Media 78

Social Media Marketing Small Business Training 78

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Creating a template or form that the customer can quickly fill out will lower the barrier and streamline the process. Create case studies.

Review 140

Review Case Study Reputation Study 140

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. With thousands of attractive templates that can be customized, InVideo is nearly unrivaled. The post Eight Tools to Grow on Instagram During the COVID-19 Outbreak appeared first on B2B Marketing Blog | Webbiquity. Hashtagsforlikes.

Instagram 159

Instagram Tools Hashtag Authentication 159

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Writtent Blog

APRIL 3, 2013

She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. Creating Buyer Personas Template from HubSpot. Storytelling, Positioning, and Personas for More Effective B2B Marketing from TopRank Blog.

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Resources Hubspot Content Template 95

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands.

Strategy 130

Strategy Brands Hubspot Survey 130

Koka Sexton

OCTOBER 18, 2014

For example, do you have a plan in place for when your main contact leaves the company you are trying to close?Here For job changes, a response plan might inlude names of additional contacts and template InMails to establish a new connection. Just make sure to modify the templates with event-specific information before sending them.

Tips 96

Tips Template Templates LinkedIn 96

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. A Group, however, should be focused around a topic that has a natural connection to your brand and less on directly promoting your brand or company. Set up message templates.

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Groups Groups LinkedIn Template 109

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors.

Data 140

Data Social Media Sentiment Avatar 140

Convince & Convert

JUNE 17, 2013

We are going to look at how you can easily create an informative and flexible customer persona template that you can use to paint a clear picture of who exactly is a fit for your product. This is where a simple customer profile template comes into play. How Customer Profiling Can Increase Sales. This is how we describe two of them: 1.

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How To Sample Samples Template 167