Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 1, 2014

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. I had a few immediate reactions to these announcements: 1.

Twitter 167

Twitter Marketing Conference Consultant 167

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Many of us have heard from doctors, “Don’t read online articles on health, they are just opinions.” This may come as a surprise, since Google+ isn’t as popular as was first expected.

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Google Content URL SEO 193

Convince & Convert

DECEMBER 1, 2010

Tweet Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It seems like Threadless doesn’t fear failure as much as many other companies.

Apparel 121

Apparel Crowdsourcing Communities Meme 121

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. After college, I started my own company doing design and screenprinting.

Sports 52

Sports Communities Brands Company 52

Convince & Convert

MARCH 6, 2015

“Everything that we ever read about time management is logical but, today, time management isn’t just logical, it’s emotional.”(highlight Despite their differences, this month’s guests agree that you need to embrace change. highlight to tweet). Southwestern Consulting Co-Founder, Rory Vaden. highlight to tweet).

Marketing 60

Marketing Consultant Social Media Team 60

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. Social Media?

Social Media 130

Social Media B2B Company Consultant 130

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. Secure reviews and recommendations. Quick Links.

B2B 62

B2B Marketing Newsletter Patterns 62

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. The book is presented in three sections. He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner.

Social Media 119

Social Media Strategy Review Consultant 119

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

There’s no real rule of thumb about keyword stuffing, but if it looks like keyword spam, it probably will be read as spam by Google. There’s no real rule of thumb about keyword stuffing, but if it looks like keyword spam, it probably will be read as spam by Google. Canonicalization and URL Structure.

NoFollow 198

NoFollow How To SEO Engineering 198

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 12, 2010

Find her at jennifermaggiore.com I love reading to my 3 year old son. One of our favorites is Green Eggs and Ham by Dr. Seuss (another great book is I Had Trouble in Getting to Solla Sollew- you think YOU have problems? But that’s another post for another time…). Social Media With A Mouse? Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Techipedia: Tamar Weinberg

AUGUST 2, 2011

We know people read much differently online and we have little time to grab their attention. We know people read much differently online and we have little time to grab their attention. With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You!

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks!

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Social CRM Consultant MySpace Social Media 111

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will that open it? The same dynamic is present on Facebook.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. If you are a manager of people, or just want to be a better communicator, I highly recommend this app. I also recommend it on the iPad. 10 books are up for grabs.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. If not, just click right here and check the appropriate box on the subscriptions page.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. Please thank them for their contributions with your attention, comments, and tweets. It would mean a lot to me – and to them.

Community building 116

Community building Social CRM Consultant Posterous 116

Buzz Marketing for Technology

JUNE 27, 2008

I have read about the debate between Tom Davenport and Andrew McAfee with interest but resisted getting involved until now. I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108)

SocialText 100

SocialText News Sharepoint Web 2.0 100

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. It’s hard to remember when we weren’t all glued to social media. Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Her design very much adds to the invigorating nature of this book. I think this book perfectly captures this exhilarating moment in time. You can download it free below.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Kikolani

JANUARY 16, 2011

Chances are, you will have readers on your site that might actually prefer video to reading a long post, so you might consider doing a bit of both. Chances are, you will have readers on your site that might actually prefer video to reading a long post, so you might consider doing a bit of both. Should one offer both on the same page?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. If you’re pitching shamWow, it damn well better pick up water.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. RSS subscriptions are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 137

CSR Social Media Strategy Consultant 137

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Here are 5 steps to get there: 1.

Brands 143

Brands Content Social Media Consultant 143