Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

FEBRUARY 24, 2021

The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. They can easily create and publish landing pages and blog posts.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. But those major B2B influencers are only the tip of the iceberg.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. They could also stem from what you know about the company – whether they fit into your target demographic, industry, and size.

ROI 62

ROI Social Media Marketing Curation 62

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence.

Content 78

Content Marketing B2B SEO 78

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Pricing: Free.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Understanding customer sentiment. Making the link between sales enablement and marketing. How-to videos.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

NOVEMBER 7, 2023

Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

DECEMBER 5, 2022

Doing this is especially important for companies that don’t have their blog pages ranking in the top 10 of the SERP, as it boosts traffic and may lead to more backlinks as people discover your content off Google. You can post videos or podcast recordings on social media and leave a link to the transcript published on the website. ↑

SEO 115

SEO Social Media Reputation Real Estate 115

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Pricing: $49 – $499 per month. Pricing: $400 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

MARCH 23, 2023

Also, while you may want to bombard your followers with promotional content about your company, the 80/20 rule is advised to get the best out of Twitter. Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

JUNE 28, 2023

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Let’s look at social media publishing, for example.

Team 110

Team Hubspot Marketing SMS 110

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

SEPTEMBER 11, 2020

B2B social media marketing success doesn’t have to be difficult. Unless, you’re a B2B business.That’s a whole different ball game. Most social media networks, other than LinkedIn are not set up for B2B marketing. Most social media networks, other than LinkedIn are not set up for B2B marketing.

B2B 136

B2B Social Media Marketing Sentiment 136

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients.

Social Media 40

Social Media Metrics B2B Team 40

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. And it definitely came through with the results of the campaign, the response and the overall sentiment.

Travel 93

Travel B2B Automotive Campaign 93

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. Heck, ongoing rebrands are popular even among established companies. And don’t forget to communicate company-wide when your rebrand goes live.

Social Media 118

Social Media How To Press Release Sentiment 118

Oktopost

APRIL 24, 2023

These days, competitor research is a lot more complicated than walking out of your corner store and into the corner store at the other end of the street to see what deals they’re running, or renaming your business Platinum Star Taxis because the other big cab company in town just rebranded as Gold Star Taxis. Is it more? Is it more?

Analysis 62

Analysis Sentiment Statistics B2B 62

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. Huge thanks to Scott Stratten for the connection.

Upcoming 124

Upcoming Project News Social Media 124