Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. Such ideas come from his research, understanding of the industry, reading books, and experience as an entrepreneur.

System 115

System LinkedIn Content Industry 115

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Social Media Marketing

MARCH 1, 2010

In contrast to the common perception of social media as inherently “social” or interactive, study participants using social media for business were much more likely to use resources which don’t require interaction, such as webinars and podcasts (67%) or reading product reviews (63%), than they were to participate in online discussions (29%).

B2B 159

B2B Study Social Media Small Business 159

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands. The impact of Covid-19 is not lost on any of us.

Reputation 117

Reputation Brands B2B Loyalty 117

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. Nothing is recorded.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. For me, it’s about impact and action.

Social Media 167

Social Media How To B2B Authentication 167

Keyhole.co

AUGUST 10, 2023

Industry news and trends You can also be a source of the latest news and trends in your industry. This will channel the attention of your industry peers to you as the place where they can always find the most up-to-date information in the industry. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Industry news and trends You can also be a source of the latest news and trends in your industry. This will channel the attention of your industry peers to you as the place where they can always find the most up-to-date information in the industry. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 142

B2B Research Influencer Marketing 142

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).

Authentication 93

Authentication Examples Class Team 93

The Realtime Report

APRIL 24, 2024

Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. Industry/role (to tailor messaging and offers) The more targeted your outreach, the more personal and high-impact it will feel. Become an indispensable part of their world!

Eventful 91

Eventful Survey Loyalty Authentication 91

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Use keywords and bullet points.

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. This makes you a valuable community member and builds awareness. The Western world is a multi-national community. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Register for a webinar , a seminar, or a newsletter. Social Media.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

FEBRUARY 24, 2018

I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand.

Feed 167

Feed Feedly Metrics News 167

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. Our community is at the heart of everything we do at Peloton.

Resources 137

Resources Communities Instagram Overview 137

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Pick hashtags that are commonly used in your industry and that best suit your business. This also allows you to ensure all your LinkedIn marketing goals are covered—from webinar promotion to engagement.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

agora pulse

JANUARY 29, 2020

Developing industry averages could help marketers understand what to expect from their campaigns and help them generate more leads. Account growth and engagement can boost brand awareness and build communities, but capturing leads requires making a compelling offer. Webinars: 14%. Videos: 38%. Studies: 25%. Infographics: 19%.

Report 99

Report Study Campaign Social Media 99

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active).

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Template 60

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

APRIL 13, 2021

For many businesses (especially B2B ones), establishing your brand as a thought leader is one of the many benefits of using social media. Given the multi-speaker design of Spaces, it seems like a natural fit to use it for hosting industry panels. Or, host a live webinar featuring one of your employees sharing their industry expertise.

Twitter 125

Twitter Hosting HootSuite Features 125

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Embrace social selling and use online communities like LinkedIn to identify prospects. Run events like webinars to increase brand awareness. Before you move forward, you need to determine your niche. Hire employees.

Social Media 99

Social Media How To Marketing Price 99

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Social media management is a skill and industry that continues to grow and expand. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MARCH 12, 2020

Harness the Voice of the Customer and community . Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions. Reach a higher state of marketing with data. Take the next step in your career.

Data 101

Data Skills Meme Social Media Management 101

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? This is true for any business of any size in any industry or niche. How to leapfrog your competition by serving your audience better than anyone in your industry. Buyer Persona Worksheet (editable templates for b2b and b2c). Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Hootsuite

FEBRUARY 18, 2020

How you define a quality lead depends on your industry, campaign, and goals. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives.

Social Media 145

Social Media How To HootSuite Discount 145

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Don’t limit yourself to your own content – check out the blogs and websites of other people in your industry. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Look at Your Competition.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191