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New B2B Targeting Options for Facebook Ads

Jon Loomer

Meta announced new B2B targeting options for your Facebook ads. Here are the definitions from Facebook… IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles. Have you tried out any of these B2B targeting options for your Facebook ads? The New Options.

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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. This is where a platform tailored for B2B interactions, like Oktopost, becomes invaluable.

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What is Social Selling? A Full Guide for B2B Brands

Oktopost

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

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5 Best Social Media Platforms for B2B Businesses

Ignite Social Media

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .

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