Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Social Media Marketing

APRIL 13, 2011

But what if you want to use a social network to collaborate internally? Until recently, no one dared share corporate secrets on social networks. You start the process by searching Google and asking your online social network for recommendations. The early stage of most sales cycles is equally mundane.

B2B 148

B2B Social Media Jive Committee 148

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Subscribe to the comments for this post? Tweet This!

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155

B2B Features Social Media Aggregator 155

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

MAY 9, 2023

These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Webbiquity SMM

OCTOBER 22, 2021

Utilize social media targeting. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Some of the metrics you can monitor include impressions, retweets, mentions on Twitter, comments, mentions, likes on Instagram, reach and engagement on Facebook, and website traffic by source.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

MAY 27, 2020

Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Facebook Ads Support. Media Attachments.

B2B 96

B2B API Social Networking Social Media 96

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

NOVEMBER 12, 2019

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Online brand monitoring does require some effort and an investment in social media monitoring tools. It’s the digital media equivalent of flying blind.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Sprout Social

MAY 18, 2022

Inbound connections and network growth. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Social selling is all about building relationships. To get the most out of your content, look at what other B2B buyers are using for distribution. Prospect referrals.

Metrics 138

Metrics B2B Software Social Media 138

Oktopost

NOVEMBER 6, 2023

Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. LinkedIn research shows 75% of B2B buyers use social media to make buying decisions, with 50% using LinkedIn specifically.

B2B 84

B2B Team Conversation Education 84

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Support Social media has become a prime communication channel for people and businesses alike.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Nearly half of CMOs stated that employee advocacy was their best-performing social initiative. The next highest-performing social initiative was social selling (32%), another form of employee advocacy. (

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 14, 2023

The Post Wizard is available in the Post Console when creating social media posts, in the Inbox when writing comment replies, and in the Story Message Editor when crafting advocacy messages. This feature enables social media managers to easily modify and get new ideas for messages that will resonate with different audiences.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Following up.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Enter LinkedIn influencers.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Webbiquity SMM

NOVEMBER 2, 2021

Once you’re following some important or helpful people, start commenting, retweeting, and otherwise sharing their content. Make sure that the comments or questions you’re posting are insightful and genuine. Everything you post, comment, or share should come from a genuine passion for the topic at hand.

Industry 235

Industry Social Media Tips Platform 235

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. P2P over B2B.

Social Media 103

Social Media B2B Statistics Types 103

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Written on the eve of the launch of the movie The Social Network).

Facebook 260

Facebook Applications Yahoo Social Networking 260

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

FEBRUARY 13, 2023

The Advocacy Paradox Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. Content Spark : This feature allows social media managers to auto-generate messages with AI.

Social Media 62

Social Media Tools Content Social Media Management 62

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Subscribe to the comments for this post?

iPhone 258

iPhone Reputation B2B Social Networking 258