Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement. It categorizes them as positive, negative, or neutral.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media. Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Engagement: How many likes and comments does your competitor’s content get. Online reviews also give you insight into brand sentiment.

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Engagement (likes, clicks, shares, comments).

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. But those major B2B influencers are only the tip of the iceberg. You’ve got to be listening in real-time.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. Take it to the comments. Your community knows what their friends and family like.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

APRIL 21, 2022

Respond to Both Positive & Negative Comments. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. If engagement spiked on a particular date, try to tie that to specific posts or comments that got people interested.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

JUNE 19, 2020

Asking for comments or opinions is an effective way for a business to increase engagement, and potentially much more so if the social initiative is spurred by the CEO. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. Following up. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ). LinkedIn is the most successful social network for B2B employee advocacy. 30% of brand engagement comes from employees. LinkedIn ). Hinge Research Institute ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 29, 2024

Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter. Subscribe to the comments for this post? Email this to a friend? Share this on Facebook. Tweet This! Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Reactions, Comments, and Shares Reactions, comments, and shares are important indicators of engagement on LinkedIn. Understanding audience sentiment towards content is critical.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Keyhole.co

FEBRUARY 23, 2024

Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

AUGUST 9, 2010

Answers, comments posted on your blog, etc. Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media. Sentiment: Are the comments, posts etc. Subscribe to the comments for this post? Anything that measures social interaction. Share this on Bebo. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Impactful engagement with the audience You should always quickly respond to queries and comments from your audience by using social mentions. A quick reply from them further makes a brand more approachable.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

SEPTEMBER 14, 2020

which posts get comments?). Engagements (likes, comments, and saves) are your bread and butter on Instagram. Some social media experts prioritize comments over likes because they take more effort and may indicate a higher level of interest. Post comments. your website?), and what they like (which posts earn hearts?

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94

Keyhole.co

MARCH 11, 2024

Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. Retweet and comment on relevant posts. To get your brand seen and grow your Twitter profile in 2020, encourage engagement such as likes, retweets, and comments. positive sentiment around the conversation. 500 million tweets are sent out per day.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g. Subscribe to the comments for this post? Create video emails?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Shares, likes, and comments are great. Don’t overlook the other numbers, such as sentiment and net promoter score.

Social Media 117

Social Media NGO ROI Research 117

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. B2B companies can hop on the real-time content train too! Real-time content boosts purchase intent by 14 percent and increases interest in a brand by 18 percent.

Content 65

Content Meme How To Trends 65