Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

Research 257

Research Report Social Media CPM 257

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

B2B 118

B2B Social Media Management Apple YouTube 118

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 103

Social Media Management Social Media Tips Skills 103

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

AUGUST 23, 2023

With a proven record of success, she dives deep into her LinkedIn strategy, discussing how often she posts and whether or not you should put the link directly in the post or in the comments. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

With a proven record of success, she dives deep into her LinkedIn strategy, discussing how often she posts and whether or not you should put the link directly in the post or in the comments. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

B2B 62

B2B Content eBook Apple 62

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Sprout Social

APRIL 26, 2023

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

LinkedIn 108

LinkedIn Comments URL Engagement 108

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet. Integration.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. All that can be overwhelming.

B2B 111

B2B Facebook Marketing How To 111

Oktopost

FEBRUARY 28, 2022

Oktopost is a social media management platform that integrates employer branding into its digital presence. SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States. Salesforce.

Company 136

Company B2B Brands How To 136

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Support Social media has become a prime communication channel for people and businesses alike.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Maintain a Consistent Tone and Persona.

B2B 69

B2B Brands Tips Notification 69

Convince & Convert

NOVEMBER 2, 2010

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. He also blogs at Dare to Comment. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome.

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

FEBRUARY 13, 2023

Manual writing and editing tasks limit the productivity of social media managers, and force executives to hire more employees or settle for less content. The Advocacy Paradox Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility.

Social Media 62

Social Media Tools Content Social Media Management 62

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. From leveraging built-in LinkedIn tools to browser extensions to third-party social media management platforms, here are the primary methods for generating LinkedIn hashtag analytics.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Engagement (likes, clicks, shares, comments).

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Buffer Social

JANUARY 25, 2017

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? 7 skills top social media managers share.

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Lead’s Social Journey.

Conversation 99

Conversation Social Media ROI B2B 99

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. Understanding how LinkedIn results compare to those on other platforms helps you understand how best to allocate your limited social marketing resources. Try it free today.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. What’s more, social listening takes you beyond the most obvious queries from followers.

B2B 62

B2B Sentiment Analysis Influencer 62