Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. If a brand is just talking at you and you try to talk back to them and the brand doesn’t engage with a like or a comment, then that’s a problem. Those comments are going to stop because they realize that the brand doesn’t care.” .

Engagement 156

Engagement Social Media How To Hubspot 156

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. The post Seven Ways to Increase Your Brand Influence appeared first on B2B Marketing Blog | Webbiquity. Practice Proper Channel Management. Positive Reviews. UGC (user-generated content).

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers.

Hashtag 118

Hashtag LinkedIn How To B2B 118

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Writtent Blog

DECEMBER 6, 2023

Open as many communication channels as appropriate , including but not limited to LinkedIn, Facebook, Twitter, a toll-free phone number, live chat on your website, email, and related forums and blog comments. This includes online reviews on websites like Yelp, recommendations on LinkedIn, and rave comments through any channel.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Keyhole.co

MAY 18, 2023

Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. TikTok has an average comment rate of 0.09%, almost double that of Instagram. of watch time happens on mobile. On average, 4.2

Statistics 59

Statistics Social Media B2B YouTube 59

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming. This video series is focused on driving inspiration for those who are creating mobile-first video ads for Facebook and Instagram. Facebook Mobile Studio.

Curation 167

Curation List Automotive Real Estate 167

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

The Realtime Report

APRIL 28, 2022

It is used in B2B, online stores, services, web services and even show business. Receiving important targeted actions from subscribers (comments, requests, contact details, saved free materials, etc.). Not to mention banks, Internet providers and mobile operators. Email marketing is a universal channel. What Is Email Marketing.

SMS 167

SMS Marketing Notification Construction 167

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Hootsuite

JUNE 27, 2022

Comment on videos that others in the subculture post. The best equipment for filming is something you’ve already got: a mobile phone. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. There’s no one kind of cool anymore. Yes, really. Even finance. Download now!

B2B 97

B2B Trends Authentication Film 97

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Google considers activities such as social engagement, comments, and website visits to be ranking factors.

Social Media 100

Social Media Marketing Mobile B2B 100

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Pro tip: On LinkedIn, include a link to your careers page in the first comment of the post, rather than within the post itself. They will give viewers more of a personal feeling and help create a more unique impression.

Social Media 109

Social Media How To B2B LinkedIn 109

Hootsuite

JULY 15, 2019

A well-timed post can lead to more likes, comments, shares, and click-throughs. So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. RESULTS : The video has been viewed some 160,000 times, garnering more than 120 comments and nearly 5,000 likes. 2 Amazon Tells Employee Stories to Connect with Their Audience.

Class 100

Class LinkedIn Brands Microsoft 100

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side. Tweet This!

Report 191

Report Social Media B2B Newsvine 191

MegaBytee

JANUARY 14, 2021

Mobile Optimization. Almost 70% of the web traffic is due to mobile devices. Mobile users are growing rapidly. Examine whether your website is optimized for mobile or not. SEO in Dubai is a competitive marketing strategy employed by many B2B and B2C companies. Remember not every link is the same.

SEO 52

SEO Mobile Engineering Statistics 52

Buzz Marketing for Technology

OCTOBER 20, 2010

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. Subscribe to the comments for this post? Will Facebook replace your B2B Marketing email system? but I digress …). Email this to a friend? Share this on Facebook.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Visually SM

OCTOBER 29, 2020

However, if it’s engagement , tracking the number of comments may be the better thing to do. This was particularly effective in the pre-mobile marketing days when desktop internet consumption was unrivaled. But readers’ attention spans are shortening as mobile screens become the preferred option to absorb content.

Social Media 130

Social Media Engagement Strategy How To 130

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Subscribe to the comments for this post? Email this to a friend?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Traffic metrics Analyzing traffic metrics allows you to understand the sources of page views, such as whether they come from desktop or mobile devices. Keyhole can provide data on the number of likes, comments, and shares.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process. On mobile: 1. Respond to comments. How to use LinkedIn native video. On desktop: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

agora pulse

JANUARY 22, 2021

Action buttons are essentially CTAs that appear alongside your “Contact Us” or “Shop Now” buttons on your mobile Instagram profile. Instagram has several outstanding features that can help you control who is commenting on your content and who can see it. Go to “Comments” under the privacy section.

Features 124

Features Instagram Hashtag Social Media Management 124

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 22) More than 50% of videos are watched on mobile ( Ooyala , 2016). 23) 93% of Twitter videos are watched on mobile ( Twitter , 2016). 32) Facebook users comment 10X more on live videos than they do on regular videos ( Facebook , 2016).

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Engagement measures: » Likes / dislikes. » Comments. » Shares. » Favorites added or removed. • regular YouTube page, company channel, mobile device, etc.). • Top videos, last 30 days.

Social Media 194

Social Media Metrics ROI Klout 194

Buzz Marketing for Technology

NOVEMBER 24, 2010

The dynamic I am pointing out exists for most brands today B2C and B2B brands. 150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Subscribe to the comments for this post? Now I am not sure it can continue at that pace but I am not 100% sure. Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Social Media Strategies Summit

FEBRUARY 21, 2019

Engagement rates (likes, comments) are appreciably higher (nearly 4X that of the macro influencers). Any company, whether B2C or B2B, cannot go wrong cultivating a group of authentically passionate advocates. Make sure your campaign is mobile-enabled. People are more likely to participate if it’s mobile.

Influencer 100

Influencer Authentication Guidelines Communities 100

Hootsuite

JULY 21, 2020

How many users commented on your video. This differs from Instagram personal accounts where you’ll only be able to see your likes, comments, and how many people saved your video. What percentage of your views come from desktop, mobile, or elsewhere. Does the video tell your viewers to like, comment, and subscribe (a.k.a

Metrics 144

Metrics Platform Video HootSuite 144

Keyhole.co

FEBRUARY 4, 2023

Just click on View analytics, and you’ll see the following metrics: Impressions Reactions Comments Reposts Top demographics Please note that for most metrics under Page analytics, you can access 15 days to a year’s worth of data. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Just click on View analytics, and you’ll see the following metrics: Impressions Reactions Comments Reposts Top demographics Please note that for most metrics under Page analytics, you can access 15 days to a year’s worth of data. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52