Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. X (Twitter) Threads benefits Our customers often emphasize the importance of broadening their audience and engagement on X.

Engagement 69

Engagement Case Study Overview Report 69

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

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B2B SEO Travel Hubspot 116

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 191

B2B Social Media Case Study Study 191

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Oktopost

SEPTEMBER 14, 2023

Buyers in the pandemic entered an era of ease, convenience, and reduced interaction, leaving them less inclined to engage with salespeople. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

Buyers in the pandemic entered an era of ease, convenience, and reduced interaction, leaving them less inclined to engage with salespeople. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Some popular social listening metrics to consider include: Engagement rates This social media KPI measures the level of interaction and participation with your social media content.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Case Study: How Merck is Using Virtual Team Building to Increase Performance. The answers are 4 and 5.

Engagement 60

Engagement Case Study Tips Discount 60

Convince & Convert

NOVEMBER 3, 2015

Through a combination of thoughtful audience targeting and advocate engagement , Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. In This Episode.

B2B 60

B2B Brands Case Study Influencer 60

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you seen any difference between your engagement levels when comparing them to business or personal themes?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. The Most Engaging Types of Video Content You Need to Create. Share who you are, what you do, and how you help to engage and inspire your audience in real-time. In fact, educational or explainer videos can increase conversion by up to 20% or more.

Types 119

Types Video Content Case Study 119

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always made sure to engage and respond to people who leave comments. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Reporting on Conversions and KPIs. Reporting on Conversions and KPIs.

Report 95

Report Social Media B2B How To 95

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Thermo Fisher Scientific is a prime case study example of employee advocacy on LinkedIn.

LinkedIn 137

LinkedIn Tips Marketing B2B 137

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. You can’t have a conversation without listening. Except in rare cases (e.g., Conversations can’t be automated. Failing to LISTEN.

Social Media 194

Social Media Sysomos Case Study B2B 194

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . Case studies delving into a topic.

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Comparison SEO Curation Domain Name 145

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Both co-marketing and co-branding campaigns bring engagement from the jump. Case studies.

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 27, 2020

A strong brand identity and relevant, exciting and educational social content can turn leads into conversions. . Beyond your shared content, savvy B2B software buyers dig through discussions surrounding your brand on social, blogs and review sites , where trusted peers share their insights.

Software 97

Software Industry Social Media Marketing 97

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns!

Social Media 103

Social Media Marketing How To Metrics 103

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. There are plenty of case studies that can prove it.

Reddit 115

Reddit CPC CPM Cost 115

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. The average conversion rate on a LinkedIn Lead Gen Form is 13 percent.

Social Media 145

Social Media How To HootSuite Discount 145

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 132

Case Study ROI Social Media Team 132

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" It's about who you are connected to, what kinds of engagement you are having and how you connect, share and contribute in these spaces as well. case studies. " I get asked this question all of the time.

Findability 106

Findability Social Media Case Study ROI 106

Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Bottom line… does your content convert to real business? Social currency = attention + action.

Content 164

Content Training ROI Compete 164