Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022. Case studies. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Show some fun moments of company life – parties, birthdays, etc.

Types 119

Types Video Content Case Study 119

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Case studies. Making the link between sales enablement and marketing. How-to videos.

Data 117

Data Marketing How To Collaboration 117

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Case studies delving into a topic. It’s in the best interest of other companies, such as Wordstream or Hubspot , to provide natural insight that serves as its own form of demand generation. .

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Display testimonials linked to case studies in your sidebar. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Writtent Blog

JANUARY 28, 2014

The following are some I’ve used before, and love: HubSpot Blog Topic Generator. In most cases, the topic you receive won’t necessarily be perfectly ready to slap on your article. Unless your company is specifically trying to rank for important industry keywords that consist of acronyms, avoid the temptation to use them in your title.

Tips 86

Tips Hubspot Small Business Case Study 86

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 100

Strategy Marketing Case Study How To 100

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. by HubSpot. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Content marketing is a hot topic. Image credit: Intergage. Content Marketing in 2014: Are You Prepared?

Content 193

Content Tips Marketing B2B 193

Oktopost

JANUARY 17, 2024

Understanding demand generation metrics Demand generation is the process of creating and nurturing interest in your company’s products or services to attract potential customers and generate leads. Most list management platforms, such as Mailchimp and Hubspot, provide this data. Place in the funnel: Bottom of the funnel.

Metrics 62

Metrics Cost Hubspot Analytics 62

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Case studies. So here goes. Basics of Lead Generation. What exactly is a lead? “A

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. They need to cut costs.

Report 174

Report Social Media B2B GPS 174

Sprout Social

APRIL 23, 2019

As a certified LinkedIn Marketing Partner, Sprout is now the second company to release “real-time” notifications for comments in the Smart Inbox, making it even easier to build connections with your consumers. “We Here’s a good example of a conversational caption from Hubspot that eventually leads readers to click through to a new blog post.

LinkedIn 106

LinkedIn How To Notification Organization 106

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. Case Studies. Product Reviews. Editorials.

Content 96

Content Tools Marketing Hubspot 96

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 198

Social Media Tools Tips ROI 198

Writtent Blog

JUNE 24, 2013

Big companies worldwide are gaining attention, fans and customers for quality content efforts. Currently, his company is the largest of its kind in the world. Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. It’s so easy to get caught up in content envy.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

NOVEMBER 22, 2013

Companies that prioritize their customer experience typically experience 60% higher revenue. In order to establish smart website content you need a content management system (CMS) like HubSpot that’s optimized for dynamic display. Unhappy customers aren’t just a risk that your company will lose liability.

Content management systems 81

Content management systems Hubspot Case Study Education 81

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. Who Should Tweet?

Marketing 265

Marketing SEO Journal Engineering 265

agora pulse

APRIL 28, 2020

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! It may be brand awareness for a newer company. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video. As a marketer, you cannot afford to overlook LinkedIn. Image source 5.

Examples 86

Examples LinkedIn Newsletter Hosting 86

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee.

Eventful 91

Eventful Survey Loyalty Authentication 91

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. Look, so many of us are making content. Can try and find.?

Content 102

Content How To B2B Questions 102

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. Use LinkedIn to help you find the individuals within these companies. I came across a great collection of statistics relevant to my topic, listed under, “Top challenges for B2B Content Marketers.” Your readers can digest short sentences more easily.

Content 60

Content Template Templates Statistics 60

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. Your Competitors Are Blogging, a Lot. Everyone Loves Blogs.

Sysomos 88

Sysomos Hubspot SEO ROI 88