Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The reason?

Social Media 107

Social Media B2B Engineering SEO 107

Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Be Intentional About Making Strides Towards DEI.

Influencer 163

Influencer Marketing B2B Authentication 163

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Platform 84

Platform Social Media Insurance Education 84

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. This post outlines 10 key steps in using social listening to satisfy and retain more customers. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 98

Social Media How To Marketing Price 98

Oktopost

JULY 14, 2021

Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B 118

B2B Apple Consultant Team 118

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 103

Organization LinkedIn Strategy Social Media 103

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Take Pipedrive, for example. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

APRIL 11, 2019

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.” Since then, it has become far more than a campaign theme.

CSR 200

CSR Real Estate Posterous Campaign 200

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). SoundCloud.

Template 78

Template Templates Video Avatar 78

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple. Based in the Washington, D.C.,

Analytics 188

Analytics Consultant Flickr B2B 188

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!).

Template 78

Template Templates Avatar How To 78

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 95

ROI Cost B2B Organization 95

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Pam Moore

MARCH 7, 2023

Defining and knowing your brand personality as well as knowing how you want to present it to the world will simplify how you work with freelancers, agencies, designers and anyone helping you create your brand assets and campaigns. Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more.

Authentication 78

Authentication eBook Brands B2B 78

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. billion users, attracting more B2B marketers. Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. Social Media Engagement. Unique Visits.

Metrics 191

Metrics Content Marketing ROI 191

Convince & Convert

AUGUST 8, 2019

It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Is Dark Social Messing with Your Metrics? The post What is Dark Social and How Is It Affecting Your Brand?

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Pam Moore

MARCH 7, 2023

Defining and knowing your brand personality as well as knowing how you want to present it to the world will simplify how you work with freelancers, agencies, designers and anyone helping you create your brand assets and campaigns. Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more.

Authentication 78

Authentication eBook Brands B2B 78

Laurel Papworth

AUGUST 7, 2016

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. A Discussion on Social Media for a B2B consultant.

Social Media 40

Social Media B2B Consultant Proposal 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149