Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Once the report is created, you can export it either as Excel or CSV.

Software 107

Software LinkedIn Content management systems How To 107

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. 73% of businesses report acquiring new customers from an Instagram Story.

Statistics 140

Statistics Social Media Video Marketing 140

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

APRIL 2, 2024

Use to: Discover insights into brand perception and reputation. This may include buying something, signing up for a newsletter, or filling out a form. You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Social Media Strategies Summit

APRIL 21, 2023

Moreover, 70% report that authentic brands give them a “stronger feeling of confidence.” Second, try to get internal buy-in from senior leadership on your strategy and ideas. So it could be viewed as a bit of a reputational risk if they see me, as the social media manager, doing the Cuff It dance on TikTok.”

Conversation 130

Conversation Brands Authentication Trends 130

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media?

Social Media 150

Social Media B2B Strategy Consultant 150

Sprout Social

SEPTEMBER 30, 2022

Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Where did you go for your last vacation?

Tips 129

Tips Authentication LinkedIn Groups 129

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention. Analytics and Reporting Most brand marketing tools will offer analytics and reporting.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 109

B2B Research Sentiment Marketing 109

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Oktopost

APRIL 10, 2024

LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Keyhole.co

MAY 18, 2023

Almost 53% of users are likely to buy from a business they can message. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 93% of B2B marketers use LinkedIn. Manage your brand reputation on LinkedIn TikTok 81. Brands are 2.3x Only 16.2%

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.” Online Reputation Management and WPO. 6 Ways to Manage Your Online Reputation by Content Marketing Institute.

Tips 183

Tips Reputation SEO B2B 183

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. It takes 20 years to build a reputation and five minutes to ruin it. Moreover, use sentiment analysis to answer invaluable questions such as these: Is this customer intending to buy your newly-launched product?

Sentiment 109

Sentiment Analysis Social Media How To 109

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Internal search reports.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

FEBRUARY 19, 2010

link] Chris Brogan Swell post by @jaybaer about nutshell mail – [link] [link] espiegler I found it a while ago & I'm a believer. Kanälen per Mail zu erhalten o. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

agora pulse

MARCH 1, 2021

They’re sending out strong buying signals and they’re openly expressing a desire to potentially become a paid customer of yours. They’re indicating that they’re interested in buying your products or services, usually because they’ve tried a sample of your product or have tried it for a short period of time. Decision stage leads.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Social Media 75

Social Media Engagement Platform B2B 75

Convince & Convert

FEBRUARY 10, 2010

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. &# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. All rights reserved.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Online Consumer Engagement Value report idea is a good one. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? All rights reserved.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. All rights reserved.

Marketing 124

Marketing Social CRM Conference Social Media 124

Hootsuite

MAY 8, 2023

Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. In turn, you stay front of mind when people think about buying a new policy. Content ranges from tips to consider when buying a new home to simple positive thoughts. But don’t let that limit you.

Insurance 89

Insurance Social Media Policies HootSuite 89

Convince & Convert

SEPTEMBER 20, 2010

Twitter is Disproportionately Popular with African Americans Forrester’s Tamara Barber recently published a report showing Hispanic usage of Facebook and other social networks far outpacing usage by non-Hispanic White Americans. 6 other surprises in State of Twitter report) [link] [link] Natascha Ljubic RT @jaybaer: 87% of U.S.

Social Media 161

Social Media Statistics Strategy Research 161