Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

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B2B SEO YouTube Tools 132

Oktopost

JANUARY 13, 2020

The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases.

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B2B Advertising Campaign Statistics 119

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Related posts: Social Search could it be a Google Killer? Email this to a friend?

B2B 205

B2B Google Marketing Mobile 205

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

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B2B Marketing Paid Search Buy 88

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

Social Media 267

Social Media Tips Marketing HootSuite 267

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

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B2B Marketing Microsoft Hubspot 60

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. The 2020 buyer journey is an online journey. What about manufacturing?!”

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B2B Marketing Construction Committee 136

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. Did you know that Google has a mobile-friendly ranking algorithm?

B2B 40

B2B Mobile SMS Tips 40

Sprout Social

JANUARY 26, 2023

Through Google search? You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. They aren’t necessarily offering the best product on the market, but it’s the most coveted because everyone else is buying it. Think about your favorite store or business.

Discount 127

Discount Marketing How To B2B 127

Techipedia: Tamar Weinberg

MAY 15, 2012

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Take a look at a Google+ profile snippet as it appears in the search results. The Old Model.

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Google Content URL SEO 193

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

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B2B Social Media Proposal Google Reader 130

The Social Media Incubator

DECEMBER 22, 2014

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Google Plus gone? Google Plus may have seen its brightest days. LinkedIn will become B2B leader. Pay to play. It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

The Realtime Report

JANUARY 23, 2023

To stay competitive, Google will likely recommence its own initiatives to build an AI search engine in 2023. Improving existing payment infrastructure will mean adopting low-risk, high-value products like one-click purchasing, Apple Pay and Buy Now, Pay Later tools.

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Authentication Startup Avatar Applications 91

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Google Trends. Meltwater. . TrackMaven.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. It makes them secure in their buying decision by showing them that others have made the same decision and that they are satisfied enough to recommend the purchase to others. Improved SEO.

Review 141

Review Case Study Reputation Study 141

Razor Social

SEPTEMBER 20, 2018

What is a Google Analytics Funnel. and get them to buy a product or sign up for a service, you need to be able to map out and track every step on their path to conversion. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. So let’s start.

Analytics 84

Analytics Google How To Report 84

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 104

Examples Template Templates How To 104

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” They Buy Much Faster. They’re not much different. Inbound Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Furthermore, half of all Google+ users are under 25 years old.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Rebekah Radice

FEBRUARY 13, 2018

In fact, research done by IDC , International Data Corporation found that: 91% of B2B buyers are now active and involved in social media. 75% of B2B buyers are significantly influenced by social media. Learn what moves potential customers to buy and the emotional triggers that encourage action. Subscribe on Google Play.

B2B 134

B2B Social Media Buy Conversation 134

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2B 207

B2B Consultant Flickr ROI 207

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales of Google Android phones in the U.S. which cost a Best Buy employee his job for posting it. But I don’t care either.

iPhone 218

iPhone Brands Apple Microsoft 218

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. As a marketer, your goal is to develop a powerful value proposition that motivates consumers to buy from you instead of someone else.

Analysis 118

Analysis Price Influencer Sentiment 118

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Built-in tool integrated with Google Calendar or Office 365 calendar. Available for Google, Facebook and Instagram ads. Full feature pricing: $2,400. Starting price: $200. Setup fee: $600. Email tracking. Meeting Scheduler.

Hubspot 110

Hubspot API Metadata B2B 110

Oktopost

NOVEMBER 18, 2020

The New “Buying Process”. “No This, in turn, has created a new buying process. This new buying process means that sales and marketing need to be aligned and help one another get as much information as possible on their business prospects’ and their buyer’s journey as possible. So what can be done to help the sales teams?

Engagement 89

Engagement Social Media B2B Team 89

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. An email address, first and last name, mobile device ID, or google ID can be used to match. We will cover the top use cases for the tag and show you how to put each to use.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Write like you talk. So, talk to your clients!

Content 124

Content Brands Findability Marketing 124