Convince & Convert

JUNE 30, 2013

Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. What are your buying stages? Image from Bigstock.com.

FAQ 157

FAQ Content B2B Insurance 157

Pam Moore

SEPTEMBER 9, 2020

Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? A sales and marketing conversion funnel can help ensure that your target buyer finds your content, consumes your content and hopefully chooses to buy from YOU and your business! podcast + free ebook].

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Hootsuite

JULY 13, 2023

And then maybe one day, buy one of these sick mugs? You can share your amazing pitch with a hyper-segmented audience — ideally, the people most likely to buy from you. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. Are you ready to try our new brand of direct-to-consumer margarine?”

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook. You can download it free below.

Social Media 117

Social Media eBook Strategy Social CRM 117

Convince & Convert

MARCH 27, 2012

Recent Content Marketing Institute and MarketingProfs research shows us that the biggest content marketing challenge for B2B marketers is developing content that truly engages customers and prospects. The best part is that these companies come to us ready to buy, and our sales cycle has dropped, in some cases, to just a few days.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 27, 2012

Recent Content Marketing Institute and MarketingProfs research shows us that the biggest content marketing challenge for B2B marketers is developing content that truly engages customers and prospects. The best part is that these companies come to us ready to buy, and our sales cycle has dropped, in some cases, to just a few days.

Content 131

Content Consultant Marketing Price 131

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Speaking at an event?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. However, lead generation is just the first step – as it turns out, roughly 80 percent of newly generated leads never actually buy. Taking part in a conference or event. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 165

B2B ROI Campaign Buy 165

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Writtent Blog

JULY 5, 2016

Google will buy Twitter for tens of billions of dollars. The ROI for buying advertising in Twitter will go up. Live events will set huge attendance records and companies will all try to get more live events into their mix of content types. Research shows upwards of 60-70% of B2B content goes unused. Back to top.

Trends 76

Trends Content Marketing Consultant 76

Writtent Blog

JULY 18, 2013

Use a mix or all of the following options: “charts, infographics, video demonstrations, comics, eBooks, photos, or even animation.”. Sure, events still work. Brenner is a leading expert on B2B marketing trends, which he shares in his regular contributions to Forbes, and applies as Vice President of Marketing and Content at SAP.

Content 95

Content Marketing Meme Hubspot 95

Convince & Convert

SEPTEMBER 7, 2010

link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web. The rise of [.]

Review 115

Review Social Media Social CRM Consultant 115

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? Whether customers are driven to your company by a major life event or a need to prove a point to their peers, you should know how your company is used to solve problems. Do you like learning through videos and webinars, or eBooks better? Priorities.

Sample 99

Sample Samples Research Company 99

Convince & Convert

SEPTEMBER 22, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 137

Social Media Strategy Social CRM Consultant 137

Rebekah Radice

FEBRUARY 1, 2016

Don’t buy email lists. This is great for B2B market, but only when used intelligently. Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Ask online.

How To 114

How To List Social Media SMS 114

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. They are either memorable, instructive, or both (hopefully).

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 02 conversion rate – I don’t think so! through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 17, 2010

Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. [link] [link] Lisa Diomede A super thought-provoking post from @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 5, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 29, 2010

link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

AUGUST 24, 2010

We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. That said, we figured if we’d have to be asking people to vote anyway, we’d rather try to do so to benefit some other people – not just us. But that’s not the intention at all.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Focus on downloadables, templates, competitor alternatives, and buying guides. In B2B especially, customers are likely to be on a retainer or may make regular purchases. At the end of the day, people buy from people.

Social Media 118

Social Media How To Metrics B2B 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management SEO: 6 Advanced Tactics (SEOmoz): This post by Rand Fishkin has a great amount of tips for helping you with reputation management, including managing a handful of strong social profiles, speaking at events, and starting an alternative blog. Perceptions need to change, and here’s what you can do. Sick of it yet?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 27, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 12, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Consultant 121

Consultant Social CRM MySpace Social Media 121

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 11, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 114

Social Media Strategy Apple iPhone 114

Kikolani

JANUARY 16, 2011

Alternatively, you can become an expert in a certain social media network, then write an ebook or create a course to how you became successful on that network and then promote that product through that network or offer consulting to individuals or businesses on how to use that network. Will it help in this?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 4, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 24, 2010

link] Rituparn 6 Req Competencies for Social Organizations | Conferences and Events | Social Media Consulting – Convince & Convert [link] ericboggs Interesting content, Jay. Despite the cold you were terrific! And thanks for the shout out on the blog. That Twitter widget is cool.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 15, 2010

link] Maddie Grant Social Media and Email – More Alike than Different [link] [link] {events by canvas} RT @maddiegrant: Social Media and Email – More Alike than Different [link] [link] Gustavo Arruda RT @jaybaer: Social Media & Email…More Alike Than Different?

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 10, 2010

We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. link] ethan Hi Jay, Thank you for the review. that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned!

Social Media 128

Social Media Marketing Social CRM Consultant 128