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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 150
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The Complete Guide to LinkedIn Events

Oktopost

With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. We’ve all had to adapt to a new reality, but buying, selling, and hiring still needs to happen. It is also the top social media platform for B2B lead generation by far. On mobile, tap “Manage Event.”.

Eventful 131
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The Power of Social Engagement

Oktopost

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales. TAKEAWAY : It’s never too late for brands to explore new revenue streams.

Brands 130
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. 3 Best Buy Shows They Have Heart.

Class 100
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

What are the emotional reasons they will buy from you? You better make sure your content is helping make the decision to buy from you! Is it delighting your customer so that when they are ready to buy, they think of you? Buyer Persona Worksheet (editable templates for b2b and b2c). Supporting Resources. SoundCloud.

eBook 78
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"Digital Marketing" Is Not The Same As Marketing

Twist Image

Here's my promise to every Chief Marketing Officer in the world: We can stop using the term "digital marketing" when all/most brands actually deliver a decent web and mobile experience to their consumers. Try to get information on B2B or a B2C brand. Websites are clunky, mobile experiences are lacking. mobile application.