Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

B2B 125

B2B Marketing Metrics ROI 125

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Remember conferences and meetups?!

B2B 98

B2B Platform Price Software 98

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Webbiquity SMM

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. White paper downloads. Objectives.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads.

B2B 111

B2B Facebook Marketing How To 111

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 2. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking.

Template 52

Template Templates Social Media RFP 52

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Their download rates improved 300%.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Track results.

Content 124

Content Brands Findability Marketing 124

Pam Moore

JULY 6, 2020

SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have thought about it or not. What is a brand personality?

Brands 78

Brands eBook Template Templates 78

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social? What Is Dark Social?

Brands 154

Brands Analytics Consultant Data 154

Webbiquity SMM

APRIL 13, 2021

As of late March 2020, the iPhone app had been downloaded more than three million times. There’s no way (yet) for brands to build a presence there. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. Clubhouse is centered firmly on creators, not brands, at least for now.”

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! How's Your Brand Lighting Up the Digital Stage? Every brand is vying for that spotlight. What's that electric guitar riff that makes your brand unforgettable amidst the noise? Loads of brands think they're the headliner, the main act. How is your act different?

B2B 78

B2B Exercises Remix Team 78

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 131

Brands Analytics Data Metrics 131

Social Media Marketing

MARCH 1, 2010

Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S. B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features.

B2B 159

B2B Study Social Media Small Business 159

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Personal Branding Guide and Worksheet . Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

agora pulse

MARCH 1, 2021

Brand connect. Currently, an invite-only, BrandConnect (previously known as FameBit) allows creators to work with brands to create branded campaigns. YouTube doesn’t guarantee you will find brands to work with using this program but it will certainly increase your chances. In many niches (SaaS, B2B, etc.),

YouTube 208

YouTube How To Guidelines Adsense 208

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

SEPTEMBER 26, 2019

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. Decades ago it would take brands years to establish thought leadership.

Brands 60

Brands How To B2B Training 60

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 178

B2B Loyalty Conversation Buy 178

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Engagement (downloads and clicks).

B2B 88

B2B Marketing Paid Search Buy 88

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? A brand without a soul is like a person without a heartbeat.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? A brand without a soul is like a person without a heartbeat.

Authentication 78

Authentication eBook Brands B2B 78

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Need help taking your brand to the next level? Like to do it yourself!?

Template 78

Template Templates Avatar How To 78