Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands.

Types 118

Types Instagram Brands Collaboration 118

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

OCTOBER 8, 2021

According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Most importantly, they normally agree to collaborate only if the product/brand meets their values and the needs of their audience. .

Influencer 163

Influencer Marketing B2B Authentication 163

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. People buy from people – not brands.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

APRIL 4, 2017

This April at #SproutChat , we’re talking about everything from measuring success across all social platforms to educating colleagues on personal branding best practices. But few have stuck around long enough to boast an active number of users or keep a brand’s attention. On social media, consumer brands thrive.

Upcoming 46

Upcoming Yahoo Apple B2B 46

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. If your brand is considering LinkedIn, your content strategy should be the top priority.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Take stock of the different kinds of content they’re producing.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

JULY 6, 2023

Individual social media users spend a lot of time on social media – upwards of five hours per day in the US – and that has created a unique ecosystem perfect for brands looking to grow their customer base, solidify their status above competitors, and sharpen their brand voice and persona to a well-honed point.

Publishing 62

Publishing Social Media How To B2B 62

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. This will make it easier to create high-quality content while hitting the key points you want to make. Format refers to the specific form of content you want to create. Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Keyhole.co

OCTOBER 24, 2023

In an audit, you examine your videos in depth and analyze critical areas of your content, including watch time, click-through rates, and so on. This will help you identify the direction that you need to head to and will also help you understand how your YouTube channel and content are performing.

YouTube 52

YouTube How To Posterous Upcoming 52

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. This content then becomes visible to their friends or followers. Image credit: CPS, Inc. Facilitating Conversations.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

MARCH 11, 2019

Currently at Cisco , Lauren leads the US social media strategy where she works cross-functionally to ensure customers are met with engaging content on Cisco’s social channels, insights from social listening inform the go-to-market strategy, and the power of a live event is multiplied through social reach. Social media is changing daily.

Project 100

Project Exercises Upcoming B2B 100

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social. 26% of marketers state that Stories are the most valuable type of social content. Blood-sucking villains.

Statistics 142

Statistics Social Media Video Marketing 142

Ignite Social Media

JULY 27, 2020

So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. And it’s uniquely business. So hard to replicate on, let’s say, Instagram or TikTok. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Writtent Blog

JULY 26, 2013

As Wes Nichols pointed out this week in Forbes, it’s every content marketers challenge to take a more agile stance, so they’re prepared for the upcoming flood of insights. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation. His primary advice?

ROI 74

ROI Process News Content 74

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. And the majority of consumers are more likely to purchase from brands that use personalized communications.

Team 109

Team Hubspot Marketing SMS 109

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s. How does Real-Time Marketing work in a B2B environment?

Eventful 100

Eventful UGC Marketing B2B 100

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Sprout Social

APRIL 26, 2022

Communications professionals are increasingly involved with managing brand and corporate identity. And after a crisis at Virgin Galactic, it was CEO Richard Branson’s immediate, empathetic response that helped the brand save face. It’s never been more important for brands and leadership to be transparent. Improve brand health?

Strategy 86

Strategy How To Training ROI 86

Waxing UnLyrical

MAY 4, 2016

Does using humor fit with your brand and brand voice? Some brands seem to be perpetually planted in messaging which either plays it straight or tugs at the heartstrings – which is completely fine and respectable. Is your type or brand of humor universal? What about B2B? Should I use humor if my company is B2C?

Marketing 100

Marketing B2B Meme Organization 100

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Head to Twitter to share the content they love most with their networks.

Eventful 84

Eventful B2B Team Organization 84

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

DECEMBER 10, 2015

In addition to sharing his predictions for upcoming trends in the new year, Mathew also offers his sage advice on how businesses can prepare for such adjustments. This simple adjustment, he believes, will change how much content you create as well as how you do it. How to keep 70% of your content from going unused.

Strategy 60

Strategy How To Marketing B2B 60

Keyhole.co

MARCH 4, 2023

Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation. Yet, influencer marketing is so much more than teaming up with an influencer, sealing a deal, and promoting your brand. What metrics can you track?

ROI 52

ROI Influencer Marketing Campaign 52

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Legitimacy and professionalism are critical for brand image , and provides visitors with all the information they need to connect with your company when they’re ready. Complete your LinkedIn company profile (fully).

LinkedIn 104

LinkedIn Company Tips RSS 104

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Twist Image

APRIL 10, 2013

On a selfish level, I spend a few paragraphs of energy talking about Ron Johnson and JC Penney in my upcoming business book, CTRL ALT Delete (out on May 21st). Ultimately, all of us (whether we''re B2C or B2B businesses) are trying to create products and services that are simple and intuitive to use. brand evangelist.

Retail 104

Retail Apple B2B Instagram 104

Later

MAY 27, 2020

For many brands, promoting podcasts on Instagram is one of the best ways to get eyes (and ears!) However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. on your latest episode.

Instagram 84

Instagram How To Feed Feedly 84

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Hootsuite

MAY 11, 2023

Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. A fitness challenge with a friend or family member Humorous and entertaining content is always popular on YouTube. A DIY project tutorial DIY content is all the rage on YouTube. Don’t worry. You’re not alone!

YouTube 103

YouTube Video Film Sports 103

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. Facebook prioritizes visual content over text-based posts. This content is extremely popular, with the top 10 beauty channels on YouTube notching up more than 125 million subscribers.

Examples 246

Examples Facebook B2B Instant Messaging 246

Later

MAY 27, 2020

For many brands, promoting podcasts on Instagram is one of the best ways to get eyes (and ears!) However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. on your latest episode.

Instagram 58

Instagram How To Feed Feedly 58

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Hitwise 117

Hitwise Content Blogger Consultant 117