Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. What people fail to realize is that Instagram is a rich resource for potential views and sales—that is, if one knows how to read the numbers and play the game. Guest post by Natasha Ponomaroff. Craft your Profile.

B2B 149

B2B Instagram How To URL 149

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

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B2B SEO Travel Hubspot 125

Webbiquity SMM

JULY 2, 2019

B2B marketing can be tough, especially when so many campaigns look the same. As a marketing professional, you know how important it is to infuse your content with emotion. Even in B2B, buyers are actual humans with feelings. Using Cats Gives Your B2B Marketing More Authenticity. So should your marketing include cats?

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B2B Meme Marketing Authentication 170

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Best practices maximize marketing ROI.

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Metrics B2B ROI Advertising 140

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Metrics Engagement Data 84

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

FEBRUARY 28, 2022

How to Implement an Employer Branding Strategy in 6 Steps. How to Implement an Employer Branding Strategy in 6 Steps. From there, it’s easy to get a sense for how your employees feel and how to move forward in making them happier. In this piece, we’ll cover some basics, and highlight ways to solidify your employer brand.

Company 136

Company B2B Brands How To 136

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

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B2B Affiliate marketing Case Study Discount 107

Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. Website pages and blogs. Social Media channels.

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B2B Authentication Social Media Meeting 122

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way.

B2B 62

B2B Content eBook Apple 62

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast?

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B2B Marketing Apple Hosting 62

Webbiquity SMM

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Create marketing materials about how you listened to your customer’s demands and updated your offerings.

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Sentiment How To Analysis Trends 142

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Meltwater

MARCH 24, 2017

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

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B2B Facebook How To Strategy 124

Meltwater

APRIL 5, 2018

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” ” When you boil it down, there’s a lot to be said… Read More >>>.

B2B 267

B2B Content How To Marketing 267

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? How and where do you find influencers for B2B marketing?

B2B 59

B2B Influencer Marketing ROI 59

Audiense

AUGUST 25, 2020

This is a guest blog written by Ryan Gould, vice president of strategy and marketing services at B2B agency Elevation Marketing. Ryan brings extensive experience with a wide range of B2B clients. Connect with him on LinkedIn.

Eventful 130

Eventful B2B Marketing How To 130

Koka Sexton

OCTOBER 30, 2023

10 Things I Learned from the Book Atomic Habits that Made Me a Better B2B Marketer As a B2B marketer, career advancement requires continuously learning and growing. Here are 10 things I learned from it that made me a better B2B marketer. And that means honing existing skills and cultivating laser-focused habits.

B2B 52

B2B Marketing Embedding Skills 52

Webbiquity SMM

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t have a blog, you can use Substack to host one. How to Be Proactive if You Lose Your Social Media Account. It’s free!). You can read all the Yelp guidelines here.

Social Networking 265

Social Networking Guidelines How To Policies 265

Social Media Today

OCTOBER 21, 2019

According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this yea. You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere.

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Content Strategy B2B How To 125

Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. That makes referral marketing programs essential for B2B businesses.

Discount 127

Discount Marketing How To B2B 127

Webbiquity SMM

AUGUST 23, 2011

How to get it? So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 159

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

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B2B Social Media Case Study Study 190

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend?

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B2B Platform Social Media Marketing 225

Oktopost

DECEMBER 8, 2021

During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

Engagement 109

Engagement B2B Apple How To 109

Social Media Strategery

DECEMBER 22, 2020

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. Do you have a plan for how to help them achieve those goals? Do you have a development plan?

B2B 65

B2B Marketing Sample Samples 65

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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B2B Social Media Comparison Discount 190

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

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B2B Social Media Marketing StumbleUpon 246

agora pulse

MAY 13, 2016

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. Select Your Desired B2B Audience. Now that you’ve selected your audience, you need to decide how much money you want to spend on acquiring your B2B leads.

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B2B LinkedIn How To CPM 64

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Influencer B2B Marketing Apple 174

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision. We’ll also go through how you can calculate your own engagement rates!

Engagement 62

Engagement Social Media How To B2B 62

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

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Engineering Social Media Hubspot Marketing 137