Trending Sources

How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Social Media Referral Traffic and Visitor Increase to your Website. 5. This is one of the best ways to measure social media.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. ” So, once you’ve created great content, how do you get it “out there”? Which blog post promotion tactics are most effective?

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.

How to Write Blog Posts that Get Read and Shared

Spin Sucks

We had such great success with Andy Crestodina’s webinar last month on influencer relations , we hope to keep the professional development and engagement level at the same high pace. Therefore, next Thursday, I am going to host  How to Write Blog Posts that Get Read and Shared. More, more, more, you’ve said, and I am super happy to oblige.

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How to Pitch Editors Perfectly Every Time

Spin Sucks

By Andrea Lehr Wondering how to pitch editors? How do you know which are  worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Every journalist has his or her own personality, so it’s imperative you alter your tone and approach throughout the outreach process to maximize results.

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How to Write a Business Book Without Losing Your Soul

Spin Sucks

It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.

How to Create Facebook Visuals that Convert

Peg Fitzpatrick

In this article, I’ll share WHY and HOW to create Facebook visuals for your marketing that will convert. I’ll also share graphic design tools that won’t break the bank, and you’ll come away with great ideas for creating your own visuals to bring more engagement and interest to your Facebook community. That’s WHY you spend the time to create a visual style.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules

How to Rock a Presentation

Peg Fitzpatrick

Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. My good friend, Jeff Sieh host of the Manly Pinterest Tips , recently invited my other good friend  Rebekah Radice and I on his show to discuss our presentations at Social Media Marketing World. Rebekah likes to do hers in front of the mirror.

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

Are you blogging, Facebooking, tweeting, or pinning? The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Click To Tweet - Powered By CoSchedule It turns off people in droves and it isn’t a viable way to get results.

How to Blog Differently in Three Easy Steps

Peg Fitzpatrick

Being unique and standing out in the online world is crucial to your blog’s success. Learning how to blog differently is easier than it might seem. While other’s are trying to copy the big blogs, find your own mojo and really hit your blogging stride. Finding your own voice in your writing sets the tone for your blog.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity SMM

With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. Link back to posts in your newsletter (obvious) and also your email signature (less obvious).

How To Promote A Blog Post

The Social Media Hat

In this article we will be examining everything you need to learn how to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available tools and mediums

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How To Run A Successful Bilingual Blog

Idaconcpts

Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. The following tips offer ideas on how to run a successful bilingual blog.

How to Build an Inbound PR Campaign

Spin Sucks

Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?

How to Find the Right Content Distribution

Spin Sucks

By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. Those people have no idea the content isn’t unique to PR Daily and that there is an entire blog over here that focuses on education for our PR peers. ” It didn’t bring the right audience to our blog.

How to Build a Community that Thrives

Spin Sucks

thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community. In fact, I didn’t say, “Let’s build a community” and strategically set out to do it.

How to Use Twitter Hashtags for Business

Harp Interactive

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chat

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? There’s a lot more you can do to use Twitter for PR in a smart way. ” 3. These include: 6.

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How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort. Great things can happen when the pressure is off to 'be perfect.' Click To Tweet. 2.

How to Find Influencers on Twitter

Razor Social

Who are the key influencers in your industry on Twitter that you need to connect with? But before you go off and build these relationships, you need to put in a bit of work up front to identify who these influencers are. Filter by network – Although you want to find influencers on Twitter you may want to see if they have influence on other platforms also.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?

How to Create High-Quality Content

Spin Sucks

By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality. Now get to work!

How to Write a Compelling Headline

Spin Sucks

By Gini Dietrich Lindsay Bell and I have been working on a project for a client to help her write more efficient headlines. Of course we do, we said! (In our heads.) To help her, we had to take what was in both of our brains and put it on paper. But it turns out, it is much more work than that, particularly if you want to attract both humans and Google.

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How to Gain Productivity

Ari Herzog

There were dozens of blog posts on my Feedly reading list. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. There are many best practices and guidelines to gain productivity — but the best is to declutter. already feel accomplished. Savor the weightlessness.

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. After all, wouldn’t it be nice to have an army of people out there who zealously promote your products and company to anyone who’ll listen?

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How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. It’s this 8 step system I’m going to share with you today. Step 1: Write three  blog headlines. Writing a good blog title is an art.

How to Make Marketing Analytics Easier

Convince & Convert

Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue? Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. question.

How to Increase YouTube Engagement [Infographic]

Pamorama

Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. Meta data is essential to enabling your video to be found in search engines. Is YouTube marketing worth it? Be consistent.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content

SocialFish

To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. Here are 5 tools to do that, without any help or expensive audits. Windows-only).

How to Drive Value into Your Social Marketing

Peg Fitzpatrick

The smartest way to drive value is with social marketing. Let’s look at some stats and some ideas to implement them. How social marketing is evolving. Fast forward to June 2016 as  Facebook reports an average of 1.71 Take a second to wrap your mind around those numbers. ” from Tom Pick on Business to Community. Share ways to use your product.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. In this article, I’ll discuss: • How to create an Instagram strategy. Easy-to-use daily and weekly Instagram admin task list. Click To Tweet.

Blog Topics: How to optimize content for topics versus keywords

Razor Social

What’s the difference between writing an article about keywords as opposed to a topic? They are very detailed articles that contain as much relevant content as possible related to the topic. Google understands context better… You don’t always have to exact matches of keywords for Google to index your content as it understand context better. Why is that?

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How to Mention Someone in Google Plus Posts

Harp Interactive

Categories: Blog , Facebook , How To Tags: Google , google plus , social media Mention someone on Google Plus to grab their attention, give them credit or ask them a question. Blog Facebook How To Google google plus social media Read more. ).

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. It should answer the following questions: - What type of content do I need to post and promote. The Secret: BLOGGING! Viola!

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Buffer Social

It’s an exciting time to get to know Instagram. The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app. Lately, we’ve been sharing, liking and trying new ways to grow  Buffer’s Instagram account , and it’s been so much fun.

How to Add Call-to-Action Buttons to your Organic Page Posts

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: CTA buttons in posts , Facebook call to action buttons , Facebook Power Editor Page owners want more clicks and engagement from organic Facebook posts. Did you know Facebook recently added the ability for Page owners to add a call-to-action button to organic Facebook posts?

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. Take time to slow down to speed up.

How To Humanize Your Business

SocialFish

How To Humanize Your Business. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media. Begin to develop specific strategies for changing their own organization on at least one of those three levels.

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How to Choose a Format When Writing Your Next Blog Post

SocialFish

When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. This guide will help you figure out whether to choose a video, interview, slideshow, infographic, or traditional article for your next blog post.