How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Social Media Referral Traffic and Visitor Increase to your Website. 5. This is one of the best ways to measure social media.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. ” So, once you’ve created great content, how do you get it “out there”? Which blog post promotion tactics are most effective?
How to Write Blog Posts that Get Read and Shared
FEBRUARY 5, 2015
We had such great success with Andy Crestodina’s webinar last month on influencer relations , we hope to keep the professional development and engagement level at the same high pace. Therefore, next Thursday, I am going to host How to Write Blog Posts that Get Read and Shared. More, more, more, you’ve said, and I am super happy to oblige.
How to Schedule a Facebook Post
JUNE 12, 2012
Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Your business blog is a failure. But you keep updating it because all your competitors have blogs. Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. You just haven’t brought your blog to the next level. What Constitutes A Successful Blog? Sounds familiar? What gives?
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Every journalist has his or her own personality, so it’s imperative you alter your tone and approach throughout the outreach process to maximize results.
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can brands and individuals make their tweets stand out?
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Are you blogging, Facebooking, tweeting, or pinning? The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Click To Tweet - Powered By CoSchedule It turns off people in droves and it isn’t a viable way to get results.
How To Run A Successful Bilingual Blog
FEBRUARY 3, 2013
Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. The following tips offer ideas on how to run a successful bilingual blog.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. Those people have no idea the content isn’t unique to PR Daily and that there is an entire blog over here that focuses on education for our PR peers. ” It didn’t bring the right audience to our blog.
How to Build a Community that Thrives
FEBRUARY 26, 2015
thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community. In fact, I didn’t say, “Let’s build a community” and strategically set out to do it.
Blog Topics: How to optimize content for topics versus keywords
JUNE 6, 2016
What’s the difference between writing an article about keywords as opposed to a topic? They are very detailed articles that contain as much relevant content as possible related to the topic. Google understands context better… You don’t always have to exact matches of keywords for Google to index your content as it understand context better. Why is that?
How to Create High-Quality Content
FEBRUARY 12, 2015
By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality. Now get to work!
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. In this article, I’ll discuss: • How to create an Instagram strategy. Easy-to-use daily and weekly Instagram admin task list. Click To Tweet.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? There’s a lot more you can do to use Twitter for PR in a smart way. ” 3. These include: 6.
How to Write a Compelling Headline
OCTOBER 23, 2014
By Gini Dietrich Lindsay Bell and I have been working on a project for a client to help her write more efficient headlines. Of course we do, we said! (In our heads.) To help her, we had to take what was in both of our brains and put it on paper. But it turns out, it is much more work than that, particularly if you want to attract both humans and Google.
How to Use Twitter Hashtags for Business
NOVEMBER 30, 2011
#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chat
How to Choose a Format When Writing Your Next Blog Post
MARCH 28, 2016
When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. This guide will help you figure out whether to choose a video, interview, slideshow, infographic, or traditional article for your next blog post.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue? Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. question.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. After all, wouldn’t it be nice to have an army of people out there who zealously promote your products and company to anyone who’ll listen?
How To Solve Your Biggest Instagram Challenges With Planoly
JULY 11, 2016
I’ve recently been testing a fantastic new app for Instagram called Planoly. I can’t wait to share some of my favorite features that will help solve some of your Instagram challenges. This isn’t a sponsored review – I just wanted to share an app that I love! I’m currently using the free trial. forget to post on Instagram. How: 1. Super easy!
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. Meta data is essential to enabling your video to be found in search engines. Is YouTube marketing worth it? Be consistent.
How to Gain Productivity
SEPTEMBER 17, 2013
There were dozens of blog posts on my Feedly reading list. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. There are many best practices and guidelines to gain productivity — but the best is to declutter. already feel accomplished. Savor the weightlessness.
How to Write a Great Business Blog Post
AUGUST 6, 2014
Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd. 1. How-to’s always work – you’re reading this, right? :)). 2. Don’t.
How to Create a Social Media Presence That Says Hire Me
JULY 5, 2016
Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!” It’s complicated to write succinctly and get all the main points in but with some work you can get it just right.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Snapchat has
How to Add Call-to-Action Buttons to your Organic Page Posts
MARCH 17, 2014
Categories: Blog , Facebook , How To , Social Media Marketing Tags: CTA buttons in posts , Facebook call to action buttons , Facebook Power Editor Page owners want more clicks and engagement from organic Facebook posts. Did you know Facebook recently added the ability for Page owners to add a call-to-action button to organic Facebook posts?
How to Do an SEO-Friendly Blogging
FEBRUARY 9, 2016
In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Whether you want it or not, you must enquire essential search engine optimization knowledge to succeed. Your blog might become a really powerful weapon if it is developed with correct search optimization strategy. Let’s proceed to the first order.
How To Schedule Instagram Posts
The Social Media Hat
JULY 7, 2016
Social Media How To Schedule Instagram Posts. Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. If you haven't yet started an account, you might want to check out Instagram for Bloggers and Instagram for Business to get caught up. Tweet this!
How to Mention Someone in Google Plus Posts
MAY 21, 2014
Categories: Blog , Facebook , How To Tags: Google , google plus , social media Mention someone on Google Plus to grab their attention, give them credit or ask them a question. Blog Facebook How To Google google plus social media Read more. ).
How to structure glocal communication on Social Media
NOVEMBER 4, 2014
The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. How to. How do you organize and manage glocal communication? 2. Findings.
Four Tips to Help You Write About Yourself
APRIL 5, 2016
Whether it’s completing a social media profile, a blog article bio, or an introduction for a speaking gig, we’re called to talk about ourselves more and more. That makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. Fisher comes with some tips to help you do that. David J.P. So hard!
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. Take time to slow down to speed up.
How to Use Foursquare for Small Business
SEPTEMBER 17, 2012
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. If you can attract even a small percentage to your business, you’ll be doing well.