If you read the news or popular blogs, you get a lot of numbers thrown at you. Social networks will also do the same, partially to attract news coverage, members, and investors. It is important to have clearly stated goals for your own needs. It is really easy to do some math to get through the numbers. What will get a person to share your content as part of the 1.7 They refuse to say how many are spam accounts (I bet six figures or more). big pool, to be sure. Do we know how many of the 67 million just log in for 5 minutes? MORE >>

The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not. Marketers need to understand that most people do not go online to buy something. The primarily go online to research for products and services. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you. Content Marketing is great to build your online reputation. You need to invest time/ money to produce content. MORE >>

If you’ve wondered how to get more subscribers or sales from your blog without spending more time or money on marketing then consider using landing pages. Landing pages are single use pages designed to funnel your reader’s attention to one specific call-to-action.  For example, I use a landing page to offer my 7 Minute Blog Strategy guide.  Visitors to this page can decide to opt-in or hit the back button. As a professional blogger, you absolutely need to have landing pages in your toolbox. Does this work?  Premise 1.0 MORE >>

The crazy part is that Dull-itis sufferers believe (incorrectly) that the cure is to simply be more dull.  They obsessively work to drain life and emotion from every single communication.  They spend hours in conference ways crafting obtuse words to describe simple situations. The symptoms can be seen in business blog posts.  These dullard blogs are ignored and often forgotten, hidden out of sight until someone has the courage to pull the plug. How to Be Interesting. Which, is the secret to be interesting. Do You Have to Be Bizarre? MORE >>

These are the four consumer segments that you are probably misunderstanding, yet are the most likely to engage in your online community and be an advocate for your brand. Social media is about much more than trying to get the most fans, followers, and connections. This happens when you understand your customer, what drives them, and what moves them to action. . The research identified four major consumer market segments that have a high tendency to join customer communities when making purchasing decisions and explained the best ways to incentivize each of them to do so. MORE >>