Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Wish you had more customers? SoundCloud.

eBook 78

eBook Template Templates B2B 78

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. . b2b content marketing.

B2B 45

B2B eBook Marketing Forums 45

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Related posts: B2B Marketing Content: Lure or Lasso?

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B2B Engagement Marketing Sentiment 206

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? Send them more.

B2B 60

B2B Education Content Marketing 60

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Let Your Freak Flag Fly.

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

JUNE 16, 2014

If you’re selling Steam Whistle beer and you have some sort of content execution, you don’t know necessarily who read this blog post and whether that generated beer sales. You can run some correlation studies on that, but it’s difficult to point to it exactly. So, to some degree, it depends on the business. (to

B2B 159

B2B Content Marketing Metrics 159

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

MARCH 7, 2023

I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together. Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more. Click the icon below to listen.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together. Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more. Click the icon below to listen.

Authentication 78

Authentication eBook Brands B2B 78

Webbiquity SMM

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t have a blog, you can use Substack to host one. Lisa Sicard loves helping others to thrive online through social media, blogging, and SEO. It’s free!).

Social Networking 265

Social Networking Guidelines How To Policies 265

ProBlogger

DECEMBER 23, 2014

Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. But I just want you to know about the potential repercussions of this law on your blogging income. Conclusion.

eBook 50

eBook Products Applications Blogger 50

Pam Moore

OCTOBER 8, 2020

If you answered yes, you definitely landed on the right blog post today! Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. What is a customer profile for b2b. The riches are in the niches!

Template 78

Template Templates How To Training 78

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Do you want users to visit your website or app, download an ebook, or buy a particular product? So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook. You can download it free below.

Social Media 117

Social Media eBook Strategy Social CRM 117

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. In fact, getting the influencers your target buyers listen to to contribute content to your site, write about you on their site, or simply share your latest eBook, can make your life a lot easier.

Influencer 160

Influencer Strategy Content Marketing 160

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. You can apply what you learn to social media, email marketing, blogging, and more. Bonus Material: Free SMART Goals ebook.

Skills 195

Skills Social Media Marketing Influencer 195

Pam Moore

JULY 6, 2020

I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together. 15 Tips to Ignite Your Brand (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

Brands 78

Brands eBook Template Templates 78

Visually SM

JULY 6, 2020

Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. A blog post shared on Tumblr should be miles away from the same blog post shared on LinkedIn. So how does one gauge what works and what doesn’t?

Social Media 130

Social Media Content How To Marketing 130

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Audience Analysis Worksheet.

Training 78

Training Marketing Consultant Template 78

Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Webbiquity SMM

MAY 21, 2015

In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess ) of The Social Employee , and the authority on how to inspire employee social media advocacy inside large organizations. Jeff Bullas — does anyone know more about blogging than Jeff?

Social Media 100

Social Media Marketing B2B List 100

Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 76% of B2B marketers blog, and 73% publish case studies.

Content 110

Content B2B Hubspot Marketing 110

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results. 10-Point Checklist for Irresistible Content (ebook).

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. It’s clear that the solution isn’t opting to drop the quality of your blog posts. Promote eBooks on Your Blog. Bundle Articles into an eBook.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. It’s clear that the solution isn’t opting to drop the quality of your blog posts. Promote eBooks on Your Blog. Bundle Articles into an eBook.

Screencast 87

Screencast Content eBook Film 87

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. for more on persona development, see this good post and ebook from Adele Revella, writing on Content Marketing Institute). It’s not always sufficient just to create a detailed blog and be done with it.

FAQ 157

FAQ Content B2B Insurance 157

ProBlogger

NOVEMBER 11, 2014

Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Concerns like these are not uncommon when learning how to create a blog. Be consistent.

Content 55

Content B2B How To Reputation 55

Convince & Convert

SEPTEMBER 22, 2010

link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 137

Social Media Strategy Social CRM Consultant 137