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The Unfriendliness of Kid-Friendly Social Networks

Socialized

Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. It is designed to deliver to marketers an elusive group of big spenders. In other words, they are not using a social network.

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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

But Facebook, which is one of the leading social networks in the digital space, has already launched its own multi-user online virtual reality platform called Spaces. The question is whether social networks can bring the interactive features of their networks and overcome the isolation that virtual reality currently creates.

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way.

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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

That’s why I’ve put together a 4-step process to help you create a bio for every social network. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network. Bio Audit Questions. No phony avatars or grainy pics.