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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. “It’s a really good way for us to do something that’s more youthful. Why so brief?

Mobile 156
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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Sentiment 112
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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Revealing a New Ford in a New Way

Social Media Marketing

Each weekday between now and January 9, you’ll be able to launch the experience by finding and capturing a Ford logo using the mobile device’s camera. It works on any Ford logo - the one on your car, online, in print - this is one of the coolest features. The Ford logo will then appear on the screen as a button that starts the program.

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Within the ad set, you may notice that the only option is mobile.

Video 120
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. This customer engaging feature not only drove sales but more importantly, it allowed the sneaker brand to collect data about customer preferences. They announced plans for personalization back in 2016.

Examples 200
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Top 200 Social Media Sites by Niche | Freelance Social Media

Freelance Social Media

Netvouz OnlyWire Shadows Simpy Socializer Windows Live Favorites Automotive AutoSpies Boompa CarDomain Motorpulse Graduation Related Classmates ConnectU Friends Reunited Graduates Meetup Consumer Opinions Cork’d Chowhound Epinions Yelp Food & Cooking All Recipes Barmano FohBoh Foods.tv Featuring the Thesis Wufoo Skin WordPress Admin

Sites 140