Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. “It’s a really good way for us to do something that’s more youthful. Why so brief?
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