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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? What makes Airbnb’s social media strategy successful?

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. With community-driven marketing, brands use authentic stories from real customers to build a community of loyal followers and drive product insight.

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How Instagram Has Taken Over Tourism Marketing

Pixlee

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. After all, the social network was only founded in 2010, under a decade ago. Geo-Tag Tourism. The mountains of Cape Town. Engagement.

Tourism 40
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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers.

Travel 94
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Brands Rocking Instagram

Mindjumpers

VisitCopenhagen is the official Tourism Organization of Copenhagen and they upload pictures of Copenhagen daily – atmospheric and beautiful pictures, which make every Dane proud of their capital and every foreigner wanting to jump on a plane right away. Facebook Is Global, But Social Is Local. VisitCopenhagen.

Instagram 272
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How to define and share your core brand values effectively

Sprout Social

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. The following are examples of Sprout’s values on display on social. Seek Simplicity.

Brands 130
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The role of AI in creating a more human customer experience

Sprout Social

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 105