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How Instagram Has Taken Over Tourism Marketing

Pixlee

But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation.

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Over 2020, the travel industry lost approximately 1.3 trillion dollars in export revenue.

Travel 52
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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. By leveraging creator, influencer, and fan assets, these brands deliver a steady stream of #travelgram content that highlights these destinations in the most authentic, and engaging manner – through the eyes of their audiences. Let’s talk.

Travel 94
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Brands Rocking Instagram

Mindjumpers

VisitCopenhagen is the official Tourism Organization of Copenhagen and they upload pictures of Copenhagen daily – atmospheric and beautiful pictures, which make every Dane proud of their capital and every foreigner wanting to jump on a plane right away. VisitCopenhagen.

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Nine Brands We Can Learn from in Uncertain Times

Pixlee

But doing that tactfully and authentically is often easier said than done. Breckenridge Tourism Office . While travel and hospitality companies have been hit disproportionately hard lately, this local tourism bureau has begun sharing stories of local businesses giving back. Sennheiser .

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase. For the Breckenridge Tourism Office , who wanted to encourage more visitors, it was a natural fit.

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How to define and share your core brand values effectively

Sprout Social

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. CornellMBA recently launched its Sustainable Tourism Destination Management course.

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