Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. To build brand awareness for a new product. How can you do that?

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Create an authentic brand experience for your audience.

Social Media Management 102

Social Media Management Organization Products Social Media 102

Sprout Social

AUGUST 16, 2022

Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Across platforms, young people have decided to share it all, from messy break-ups to professional failures. Should platforms build themselves around the current moment? What is BeReal?

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Authentication Social Media Notification Curation 76

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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Platform Engagement Loyalty API 91

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. 83% of people care as much about how a brand treats them as they do about the quality of its products.

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Social Media Tips Marketing UGC 234

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. What social media shopping does for brands.

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Platform Tips Buy Instagram 105

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

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comScore Marketing Case Study Review 299

Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. What brands can accomplish with co-creation Creators have platforms because they understand their audience. That foundational knowledge is the basis of product design and research. Don't wait!

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Products Team Focus Group Collaboration 89

Pixlee

MAY 17, 2021

But that transition left a lot to be desired by consumers looking to get a better understanding of the product. Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. With shoppable UGC, you can convert more shoppers while building authentic connections with customers.

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UGC Authentication Brands Review 52

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

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Buy Influencer Products Social Media 91

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.

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Review Brands Authentication Notification 176

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

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Influencer Brands Collaboration Authentication 99

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

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Ignite Social Media

SEPTEMBER 18, 2023

So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. TikTok is a very creative platform, so you can use many options and video styles when you don’t have someone to feature. The algorithm is excellent like that.

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Brands Content UGC How To 110

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

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Influencer Brands Policies Privacy 288

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Platform Social Media Tumblr Reddit 115

Social Media Strategies Summit

MARCH 1, 2024

Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars. So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels.

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Video Trends Marketing Mobile 229

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. These giveaways can range from free, exclusive products to discounted services.

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Examples Influencer Campaign Marketing 124

The Realtime Report

NOVEMBER 19, 2021

The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform. to over $36 billion in 2021.

Influencer 209

Influencer Tips Proposal Authentication 209

Audiense

APRIL 5, 2018

This decision has had a direct and immediate impact on our platform and our users’ ability to use some of our product features. The features affected by this change are the following: All Instagram accounts authenticated on Audiense won’t synchronize their follower and following lists anymore. You can read more about it here.

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API Instagram Products Authentication 109

Social Media Network Marketing

FEBRUARY 27, 2024

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

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Trends Social Media Meme Authentication 56

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 109

Social Media Strategy Exercises Retail 109

Ignite Social Media

NOVEMBER 27, 2023

Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Highlight reels: Montages of product/brand shots set to upbeat music. Ask yourself: Does this trend align with our target audience?

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Trends Social Media Brands Meme 167

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services. Brand authenticity matters.

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B2B Examples Company Instagram 259

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This also means establishing consistent messaging across all platforms.

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Influencer Marketing Collaboration ROI 103

Bill Hartzer

FEBRUARY 2, 2024

Focusing on the Essence: People Who Matter Amidst rising concerns over privacy and safety on major social media platforms, Noteit has strategically positioned itself as the antidote. The announcement of a major redesign signals a bold move to strip away the noise from social media and resurrect the magic of authentic relationships online.

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Social Networking Widget Privacy Authentication 97

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur!

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Platform Social Media Small Business Instagram 78

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121

Strategy Brands Content UGC 121

Audiense

SEPTEMBER 24, 2020

Authentic user opinions are a cornerstone of product strategy, helping inform future users and customers. G2 is a platform that allows customers to review products like Audiense. Ultimately, the goal is to measure the fit and the market momentum your product has. All reviews are verified and quality checked.

Compete 169

Compete Authentication Review Report 169

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

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Marketing Authentication Trends Feed 217

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. Over a decade later, people still reminisce and rave over the viral moment.

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Industry Influencer Trends Marketing 85

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 101

Influencer Instagram Brands Fashion 101

Ignite Social Media

SEPTEMBER 30, 2021

That Facebook’s major algorithm overhaul in 2018, designed to increase the “meaningful social interactions” we all experienced on the platform instead made it an angrier place. That Mark Zuckerberg’s efforts to promote COVID-19 vaccines actually increased the amount of negative vaccine information on the platform.

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Social Media Facebook Marketing Proposal 172

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Buffer users are big fans of the platform, too. Staff Product Manager Amanda Marochko has been growing a following by sharing more about how Buffer builds in public. And we’re working on it!

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Team How To Instagram Authentication 103

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Sprout’s Social Media Productivity report paints a stark picture of this dilemma. AI automation helps.

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Social Media Social Media Management Sentiment Collaboration 98