yMarketingMatters

JUNE 4, 2013

Pick the specific platforms that make sense for your business. This year you should decide which platforms are the most worthwhile places to reach your audience, thus seeing greater returns as a result. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.

Trends 277

Trends Smart Phone Marketing Mobile 277

Hootsuite

MAY 18, 2023

But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Video 112

Video HootSuite How To UGC 112

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. About eight in 10 expect to be selling their products or services via social within the next three years.

Retail 134

Retail Instagram Buy Social Media 134

Sprout Social

SEPTEMBER 2, 2020

In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Consider below why Instagram’s video platform is so brand-friendly.

Instagram 141

Instagram Video Brands Compete 141

Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to secure and manage your digital assets efficiently.

News 71

News Social Media Airlines Collaboration 71

Firebelly

DECEMBER 16, 2013

Basically, amplifying content in a meaningful and authentic way. Let influencers tell an authentic story. Include all platforms (Facebook, Twitter, YouTube, etc.). Influencer disliked the product. Do not isolate your content to one channel- use multiple platforms. Step 1: Identify Influencers.

Influencer 233

Influencer Marketing Authentication Survey 233

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. About 8 in 10 expect to be selling their products or services via social within the next three years.

Examples 126

Examples Tips Patterns Instagram 126

Webbiquity SMM

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog.

Tips 354

Tips Marketing Privacy Influencer 354

Sprout Social

FEBRUARY 22, 2022

In fact, you’ve probably already been creating this type of short-form video content on other platforms. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). What are YouTube Shorts? Tap Create a Short.

YouTube 129

YouTube How To Mobile Video 129

Sprout Social

MARCH 30, 2023

A new era in AI innovation We’re in the middle of an AI step change that will advance software more dramatically than past shifts, like the introduction of graphical user interfaces (such as Windows and Mac) or the move from desktop to mobile computing. Machine learning quietly showed up in mainstream software over the last decade.

Software 112

Software Training Energy Team 112

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. So what’s hot on YouTube in 2022? Social commerce.

YouTube 133

YouTube Trends Strategy Content 133

Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. We’ve got your guide to streaming below, covering all the major social platforms, so the only thing you have to worry about is deciding what to stream. With a live video, expectations for production value go out the window. Anything could happen!) on a budget.).

Social Media 145

Social Media Privacy YouTube Instagram 145

Buffer Social

MAY 30, 2023

However, going by the allotted times on popular short video platforms, the average length probably falls between 30 seconds to 3 minutes. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity.

Video 76

Video Film Meme Trends 76

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. A fully engaged customer gets the best value out of your product or service, maintains commitment, and acts as a brand ambassador. Using a mobile app or online service.

Engagement 90

Engagement How To Metrics Loyalty 90

agora pulse

MAY 30, 2019

Since then, the company has incorporated Stories into its main Facebook platform as well as into WhatsApp (WhatsApp Status). billion people now regularly use the format across the company’s family of platforms (500+ million on Instagram alone). Audiences want brand Stories to be useful, easy, and authentic.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Social Media Strategies Summit

FEBRUARY 13, 2020

PRIORITY PLATFORM: Facebook and Instagram Advertising. Hubspot has been successful by providing value with free resources, productivity tools, and thought leadership for their target audience. Slack is a workplace communication and collaboration platform that appeals to companies large and small. PRIORITY PLATFORM: Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

AUGUST 18, 2022

Twitter has rolled out four ecommerce features: Shops, Spotlights, Live Shopping and Product Drops. Merchants can use Twitter Shops to showcase up to 50 products from their online stores. This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform. Product Drops. Product Drops.

Twitter 105

Twitter How To Travel Hosting 105

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. They excel at identifying trends and specifically curating products for different markets and regions. million Samsung Mobile on Instagram: 1.4

Curation 52

Curation Social Media Strategy Content 52

Pixlee

AUGUST 5, 2020

Shopify makes it simple to build and run your ecommerce site, with an easy-to-use platform that guides you through everything from design to SEO. . The platform also supports a wide variety of ecommerce functions like third-party marketplaces, selling on social media, and even in-person sales with their own point of sale (POS) software.

Tools 75

Tools Authentication Review UGC 75

Social Media Strategies Summit

NOVEMBER 14, 2019

As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. GE recognized that the LinkedIn audience would be very likely to show an interest in such an exciting product. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. In 2016, a new video sharing mobile app named Douyin launched in China. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important.

Meme 111

Meme Marketing Authentication Feed 111

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. 30% of surveyed consumers are more likely to purchase a product in-store endorsed by a non-celebrity blogger than by a celebrity.

Retail 60

Retail Influencer Marketing Authentication 60

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 110

Facebook How To Aggregator Metrics 110

Social Media Strategies Summit

OCTOBER 16, 2019

Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. According to the platform, user activity is up as well. are on Snapchat), marketers can’t afford to ignore this platform. In 2019, second-quarter revenue increased 48% to $388 million. Source: Medium.

Brands 103

Brands NGO Authentication Campaign 103

Oktopost

JUNE 29, 2022

Everything now revolves around digital, social, and mobile. Aside from actual marketing, CMO’s have technology, product development, data management, and staffing on their plate. Keith is the Chief Marketing Officer (CMO) at LaunchDarkly , the first scalable feature management platform. Meet Keith.

B2B 75

B2B Apple Marketing Authentication 75

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. Reaching the Rural .

Social Media 100

Social Media Trends Mobile Social Networking 100

Ignite Social Media

MAY 4, 2020

While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 123

Social Media Brands Content Real Estate 123

Buffer Social

AUGUST 30, 2023

She has fans who follow her on various social media platforms, listen to her music, and rarely engage with each other. People who feel more deeply connected to you or your brand are far more likely to engage with or share your content and buy or recommend your product or offering. Relationships are built on trust.

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Pixlee

JULY 14, 2020

Good user-generated content tools help you collect and publish UGC, all in one platform. UGC can be used across different channels and platforms, from contests to shoppable social media galleries to visual product reviews. Shoppable galleries serve as a diverse, virtual lookbook and provide social proof for your products.

UGC 62

UGC Tools Content Authentication 62

Tweaklibrary

JULY 4, 2023

Multi-platform support, including Windows, Mac, Linux, iOS, and Android High-quality audio and video transmission remote Cons Advanced options can be expensive for commercial or enterprise use Some users have reported occasional connectivity issues Features Supports recording sessions. Homepage Link: TeamViewer Homepage 2.

Software 19

Software Products Collaboration Buy 19

Sprout Social

OCTOBER 29, 2020

Local search is when someone searches for businesses, products, services or any additional information relevant to one specific location. Keep mobile in mind. Uberall commissioned a study , which found that 82% of respondents had used their mobile devices to conduct a “near me” search. What is local SEO and why do I need it?

SEO 109

SEO Directory How To Review 109

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas.

Data 131

Data B2B Statistics Social Media 131

Likeable

APRIL 2, 2019

A majority of Pinners use the platform throughout their food and beverage path-to-purchase specifically: 80 percent of food and beverage Pinners made a purchase based on seeing food and beverage content from brands on Pinterest, and 55 percent of them have used Pinterest in store while shopping for food and beverage products.

Retail 87

Retail Brands Authentication Loyalty 87

Convince & Convert

JANUARY 8, 2018

People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. While Instagram as a social platform is not new, its usefulness as an e-commerce channel remains cloudy for many marketers. This lets you add a link to a specific product page on your website.

Instagram 124

Instagram API Consultant Conversation 124

Hootsuite

NOVEMBER 28, 2019

billion broadcasts have been sent from the platform. All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Tap Go Live.

Video 145

Video Facebook Notification API 145

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Brands 106

Brands Sentiment How To Analysis 106