Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. The Know: An OWN Community. Super Soul Sunday.

Communities 100

Communities Platform Video Fashion 100

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 234

Social Media Tips Marketing UGC 234

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 244

Advertising Social Media Strategy Authentication 244

Ignite Social Media

MAY 21, 2024

This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success. Measurable Impact and Audience Engagement The community engagement helped us drive impressive results.

Campaign 160

Campaign Engagement Brands Case Study 160

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

Influencer 295

Influencer Brands Policies Privacy 295

Ignite Social Media

SEPTEMBER 18, 2023

So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. TikTok is a very creative platform, so you can use many options and video styles when you don’t have someone to feature. The algorithm is excellent like that.

Brands 112

Brands Content UGC How To 112

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. What social media shopping does for brands.

Platform 101

Platform Tips Buy Instagram 101

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Don't wait!

Products 87

Products Team Focus Group Collaboration 87

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Can we authentically connect it back to our brand mission and values? Adjust your approach accordingly.

Trends 168

Trends Social Media Brands Meme 168

Bill Hartzer

FEBRUARY 2, 2024

Focusing on the Essence: People Who Matter Amidst rising concerns over privacy and safety on major social media platforms, Noteit has strategically positioned itself as the antidote. By veering away from the trend of large public communities, Noteit zeroes in on the people who matter most to you.

Social Networking 97

Social Networking Widget Privacy Authentication 97

Buffer Social

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 89

Communities Collaboration Influencer Instagram 89

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

Buy 91

Buy Influencer Products Social Media 91

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 105

Social Media Strategy Exercises Retail 105

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. Over a decade later, people still reminisce and rave over the viral moment.

Industry 93

Industry Influencer Trends Marketing 93

Pixlee

MAY 17, 2021

But that transition left a lot to be desired by consumers looking to get a better understanding of the product. Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. With shoppable UGC, you can convert more shoppers while building authentic connections with customers.

UGC 52

UGC Authentication Brands Review 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 116

Strategy Brands Content UGC 116

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 104

Social Media Authentication Communities Campaign 104

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This also means establishing consistent messaging across all platforms.

Influencer 99

Influencer Marketing Collaboration ROI 99

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. We all benefit because you can intimately understand your audience, helping to better build community and connection.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Ignite Social Media

MAY 27, 2016

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. You’re not alone.

Communities 113

Communities ROI Team Social Media Management 113

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 111

Platform Social Media Tumblr Reddit 111

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Sprout’s Social Media Productivity report paints a stark picture of this dilemma. It doesn’t stop there.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” original sound – barbie.

Brands 121

Brands UGC Authentication Comparison 121

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. These giveaways can range from free, exclusive products to discounted services.

Examples 120

Examples Influencer Campaign Marketing 120

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing? Community-driven marketing takes this idea to the next level.

Communities 74

Communities Social Media UGC Marketing 74

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

Social Media 88

Social Media Content Airlines Authentication 88

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Microblogging platforms. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Buffer users are big fans of the platform, too. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches.

Team 103

Team How To Instagram Authentication 103

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. Milestone’s aren’t about you – they’re about your community. Sprinkle in shout outs.

Communities 150

Communities Instagram Crowdsourcing Hashtag 150

Sprout Social

SEPTEMBER 23, 2022

The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. Reaching out to the Latinx community in your marketing can have positive effects on your overall social strategy as well. Product perspective. vanessacsirias.

Strategy 102

Strategy Marketing Authentication Communities 102

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. And repeated exposure to your content and your strong presence on these platforms will compel them to choose you over your competitors. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline.

SEO 158

SEO Social Media Strategy Hashtag 158

Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities.

News 71

News Social Media Airlines Collaboration 71