Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Oktopost

APRIL 25, 2022

Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Dylan shares that getting closer to their brand partners has been an integral part of the success.

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. I want these influencers to be authentic when they talk about certain themes or products.” Then he recommends filtering down to the target demographics and geolocation.

ROI 102

ROI Influencer Marketing Survey 102

Social Media Strategies Summit

APRIL 11, 2024

This effectively shortened the sales cycle and improved its customer acquisition process. More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty. Source: instagram.com 7. Source: tiktok.com 8. Source: twitch.tv

Social Media 234

Social Media Tips Marketing UGC 234

Social Media Strategies Summit

SEPTEMBER 26, 2023

It requires a strategic approach to the creation process — preferably one that prioritizes your audience’s wants and needs. One of the biggest drawbacks of branded content is that it lacks authenticity. According to data from Nosto, 60% of people find UGC the most authentic content format. Source: instagram.com 6.

Social Media 130

Social Media Brands Content UGC 130

Social Media Strategies Summit

AUGUST 26, 2022

If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course). Boost Customer Loyalty and Lifetime Value. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Buffer Social

JULY 3, 2023

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Authenticity and spontaneity. " In practice, this genuineness reflects across Fashivly’s content creation process.

Brands 86

Brands Fashion How To Authentication 86

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 110

Analytics Sentiment Analysis Patterns 110

Oktopost

AUGUST 10, 2022

Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders?

B2B 89

B2B Press Release Apple Loyalty 89

Social Media Strategies Summit

NOVEMBER 12, 2020

You can also use a list of day-specific hashtags to guide the planning process. This approach to local social media for small business owners ties into a growing appreciation for authenticity in marketing. In a recent survey, 90% of consumers indicated that authenticity is an important factor when deciding where they spend their money.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304

Campaign Brands Influencer Collaboration 304

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation. It also helps you create a format that your viewers can instantly recognize.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Collaborating with influencers to create authentic, engaging content that resonates with your target audience. It doesn’t stop there.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Mindjumpers

MAY 3, 2011

Build loyalty and deepen relationships – When people like your Page, you have the opportunity to create personalized experiences and to drive engagement and loyalty over time. Create an authentic brand voice. . • Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Oktopost

APRIL 28, 2024

A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. B2B sales cycles are already long, and social intent data is the key to moving these buying processes along a little bit faster. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 80

Social Media Tools B2B Team 80

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Benefits of B2B influencer marketing Let’s be honest; the B2B procurement process isn’t typically what one would call exciting. There lies the magic of B2B influencer marketing.

B2B 114

B2B Influencer Brands Marketing 114

Social Media Strategies Summit

JULY 28, 2021

That kind of offer builds the confidence of new users and may even encourage them to share the offer with their friends, generating more leads in the process. These ads come pre-populated with each target user’s information so that they can finish the sign-up process quickly. It also adds to your program’s authenticity.

Social Media 264

Social Media Discount Influencer B2B 264

Sprout Social

MARCH 20, 2023

Use data to back up why internal reviews need to be faster and why it’s better to be nimble vs. being bogged down by approval processes and too many inputs.” Use data to back up why internal reviews need to be faster and why it’s better to be nimble vs. being bogged down by approval processes and too many inputs.”

Buy 113

Buy Video How To Template 113

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. Keyhole makes the process straightforward. One example of a brand using this strategy is Instant Pot. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

JUNE 29, 2022

There’s something about livestreaming that feels so authentic and unfiltered. Here’s a look at why you should consider adding TikTok LIVE to your social media video marketing strategy: Authentic, real-time engagement. You can truly be your authentic self and relate to your audience. Provide a look into your creative process.

Engagement 91

Engagement How To Authentication Features 91

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep. Why is brand reputation important?

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

Authentication 118

Authentication Tips Marketing UGC 118

Convince & Convert

APRIL 9, 2013

In the process, a new way of “company-customer” interaction has emerged. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Authenticity. Transparency. The brand-consumer relationship is no different.

Authentication 147

Authentication Loyalty Buy Study 147

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Context Matters. The Bottom Line.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

APRIL 19, 2022

leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. s Beauty Squad loyalty program members to purchase the product–and only having a limited supply–ensured that this cobranded product would sell out.

Collaboration 86

Collaboration Brands Loyalty Campaign 86

Keyhole.co

NOVEMBER 20, 2023

They act as a canvas for your brand to showcase its authentic values to build a community of loyal followers. With that out of the way, let’s look at— How to make an Instagram Reel in 4 easy steps While making a terrific Instagram Reel is an intricate process, it boils down to 4 simple steps. Tap on the ‘Reel’ option.

Instagram 52

Instagram How To UGC Authentication 52

Mindjumpers

MAY 23, 2011

And people love to hear it and relate to it better and find it more authentic. Intangible: Increases brand loyalty and reinforces faith. Finally this entire process makes your brand more human, which is ultimately what all marketers aim towards. Secondly, customer’s voice is not marketing, it is an experience.

Brands 246

Brands How To Exercises Loyalty 246

Sprout Social

MAY 4, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly enompasses the process of buying and selling goods online. Traditional brand loyalties are wavering as people buy more online.

Retail 136

Retail Instagram Buy Social Media 136

Sprout Social

MAY 18, 2023

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. Just beware crossing the line into clickbait territory, and stay authentic to your brand voice. As Greg says, “When in doubt write through a lens of empathy and authenticity.

Social Media 123

Social Media Template Templates Skills 123

Likeable

JANUARY 7, 2019

With 63 percent of consumers believing that their actions on social (like commenting and sharing) can impact a brand’s decisions, it’s clear that those who demonstrate a willingness to listen and adapt are best positioned to win customer loyalty. Share your purpose authentically with social content.

Social Media 91

Social Media Brands Authentication Loyalty 91

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

FEBRUARY 7, 2023

While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training. Employees are empowered to post authentically, while feeling confident they’re staying on-brand.

Buy 91

Buy Curation Statistics Survey 91

Social Media Strategies Summit

JANUARY 10, 2019

Storytelling is the process of building a narrative to communicate something to an audience. The result is an entertaining approach that taps into one of the biggest deciding factors in the home purchase process. TAKEAWAY : Tell more authentic stories by incorporating user-generated content into campaigns.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

Video 76

Video Film Meme Trends 76