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How These Small Businesses Are Winning at Email Marketing

Buffer Social

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

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Top 10 Marketing Strategies on Instagram for a Small Business in 2021

BeingOptimist

Instagram has become one of the high potential platforms for marketers to promote their business. Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. Best Instagram Marketing Strategies For Small Businesses In 2021.

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How These 6 Women-Owned Small Businesses Are Doing Good

Buffer Social

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences.

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Post Performance Report: Brands transforming social customer care

Sprout Social

They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel. Even when the issue isn’t their fault, like in this example. Engaging with posts and comments in a way that feels genuine and authentic.

Report 62
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It One of those ways to do that is by showing up authentically in who you are,” she says.

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Top Marketing Trends for 2013

yMarketingMatters

Consumers rely on social media to research and make buying decisions and for customer service issues. This should be the year that your small business becomes confident and adept at social media. Pick the specific platforms that make sense for your business. Take your product and our brand out of the story.

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