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Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss

Pam Moore

Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! 💖 Just like in the world of social media, authenticity rules in AI! Add value, insight, and of course a sprinkle of soul! Let's keep the conversation alive with love and authenticity! 😜 10. 🎉 11.

Marketing 147
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 124
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Of course we hope that crisis management is one thing a CEO’s social media account is never used for, but there’s no way to create the presence in the moment of need. From Brand Awareness to Brand Loyalty, One Tweet at a Time. Filling Up a Twitter Feed While Maintaining Brand Loyalty. Pulling weeds for a good cause! CharityName.

Loyalty 60
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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them.

Brands 110
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 106