Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”.

Twitter 141

Twitter Survey Trends Hashtag 141

Convince & Convert

JULY 2, 2014

Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically: 1. Get Inside Customers’ Heads You know who you are as a company, but do your customers?

Brands 144

Brands Survey Construction Comparison 144

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

DECEMBER 7, 2023

Create targeted micro-campaigns that address these groups specifically. Authenticity & Relatability As consumers become increasingly discerning about brand intentions, a genuine commitment to diversity signals honesty and integrity. Desire for Authenticity : Gen Z and Millennials can often detect insincerity from a mile away.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Establishing an authentic presence in social media is where many marketers fall down. Although based on the user group experience this has a stronger social media overlay.

Social Media 85

Social Media Focus Group Authentication Retail 85

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

JULY 11, 2018

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. The more consistent you can be the more easily each and every brand impression is going to leave a memorable imprint in their brain. Basically anything that is seen or heard should be consistent.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. The more consistent you can be the more easily each and every brand impression is going to leave a memorable imprint in their brain. Basically anything that is seen or heard should be consistent.

Apple 78

Apple Brands Tips Consultant 78

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Then you’ve stumbled across the right blog post. First off, know that you’re not alone! Finally, there’s User-Generated Content (UGC).

Social Media 239

Social Media Content UGC Influencer 239

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Then, your company can prepare a proper response, strategy, or script. For example, look at Translink, the company that runs transit services in Metro Vancouver.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114

B2B Research Sentiment Marketing 114

Hootsuite

MAY 13, 2020

What’s the difference between a Facebook page and a Facebook group? Facebook pages serve the same purpose as your own personal profile: they’re a platform for broadcasting a point of view and creating an authentic, public presence with pictures and posts. You can choose for groups to be public, private or secret (how VIP!).

Groups 144

Groups Groups Engagement Facebook 144

Buffer Social

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. Hailley : What exactly does that mean for you? All of that is personalization.

Trends 111

Trends Social Media Data Authentication 111

Later

JUNE 11, 2021

This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Cheese company Velveeta has created a Twitter voice that perfectly aligns with their brand. With a 280 character limit, your Tweets need to be short and sweet.

Twitter 86

Twitter How To Compete Hashtag 86

agora pulse

APRIL 29, 2020

And in fact, Sean thinks having really polished content could even be counterproductive: “People are resonating so much with authenticity and relatability, that sometimes overproducing your content can actually put up a wall and not create a bridge.”. But most people won’t need high-end equipment. Another tip is to master the fundamentals.

YouTube 96

YouTube Strategy How To Video 96

Audiense

DECEMBER 19, 2016

Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As Social needs to be a cross-company resource. As a result, companies need to look at the smoothest ways of integrating creative ways to take advantage of these opportunities.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122