Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation. It also helps you create a format that your viewers can instantly recognize.

YouTube 94

YouTube Video UGC Authentication 94

Keyhole.co

OCTOBER 16, 2023

Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. They have created a dynamic, inclusive online community beyond mere advertising. They don’t simply have customers but a large Coca-Cola community.

Strategy 69

Strategy Social Media Loyalty UGC 69

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. We get it, not everyone is a content superstar, but this brings authenticity to the brand. That is ‘wow’ statistics to begin with, but one thing proves us true — video is the best way to tell your story.

Strategy 179

Strategy Marketing Banking Influencer 179

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. According to recent social media statistics , users love TikTok for its short, 15-second videos. They are looking for more authenticity, purpose, and transparency. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. He’s another CEO with an extensive presence across multiple platforms –– and he uses each of those platforms to post a constant stream of advice, statistics, graphs, and videos. And she does it all while maintaining an authentic online presence. Only 12% disagree.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Buffer Social

DECEMBER 10, 2021

Why Numbers Don’t Cut It Most business owners communicate in numbers: sharing the size of their communities, the profits they’ve generated, and the statistics behind the problem they’re solving. Numbers are an important part of your brand, but without a story, they fall flat. Here’s how.

Influencer 67

Influencer Engagement Statistics Authentication 67

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Use Two-Factor Authentication. Limit Access to Accounts.

Social Media 125

Social Media How To Policies Authentication 125

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. The key is to be genuine and authentic to build trust with potential customers.

Social Networking 83

Social Networking Film GPS Communities 83

The Realtime Report

FEBRUARY 27, 2020

There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in the business community. However, not all statistics quoted on Google may be accurate. Communicate in a language that is easy to understand. Image by Diego Velázquez from Pixabay.

SEO 213

SEO Proposal How To Engineering 213

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. Here are a few current statistics for LinkedIn you can't ignore… . Source: LinkedIn 2020 Statistics .

LinkedIn 78

LinkedIn Tips Brands Training 78

Keyhole.co

JUNE 19, 2023

Social media statistics show over 4.26 This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. This form of authentic content enhances customer trust in a brand because it comes from real customers and is perceived as unbiased. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond. Lean into your community Good social content is created with your brand’s community in mind.

Buy 112

Buy Video How To Template 112

Likeable

JUNE 23, 2021

What we found in our surveys closely resembled the statistics; however, none of our Gen Z respondents mentioned Snapchat. The statistics say only 19 percent of millennials use TikTok regularly, which could have to do with the large age range. Another said, “I like the authenticity and silliness of TikTok. What We Found.

Platform 66

Platform Statistics Survey Instagram 66

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Brands may choose to collaborate with them to promote products via authentic posts rather than paid ads.

Instagram 86

Instagram UGC Brands Hashtag 86

Harp Interactive

FEBRUARY 3, 2010

These provide tweet statistics which are useful in determining the most interesting content to your followers. Authenticity is the golden rule in social media (via Mashable). Facebook is about community around a brand – it’s about creating relationships with your customers or potential customers. Use a URL shortener like bit.ly

Engagement 270

Engagement Authentication HootSuite Notification 270

agora pulse

DECEMBER 17, 2019

Statistics show that 66% of all TikTok users are under the age of 30. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Additionally, 63% of customers choose authentic brands over those that aren’t as transparent. Image source.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sprout Social

MAY 26, 2022

The following list of statistics highlights some of the many implications of TikTok’s meteoric rise in popularity and why brands are increasingly jumping on the proverbial bandwagon. This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”.

Examples 139

Examples Campaign Tips UGC 139

Likeable

JULY 1, 2020

However, when it comes to leadership positions, the statistics are different. She believes when people and communities thrive, your business thrives. In the past 40 years, the white working-age population has declined from 83 percent of the nation’s total to 63 percent, while the number of minority workers has doubled.

Industry 134

Industry Marketing Insurance Yahoo 134

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Brands may choose to collaborate with them to promote products via authentic posts rather than paid ads.

Instagram 68

Instagram UGC Brands Hashtag 68

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Give Back to Your Community.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. We get it, not everyone is a content superstar, but this brings authenticity to the brand. That is ‘wow’ statistics to begin with, but one thing proves us true — video is the best way to tell your story.

Strategy 94

Strategy Marketing Banking Influencer 94

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Yet, the statistics do not back up this skepticism. . These statistics show that people significantly value influencer expertise. They trust their opinion. Secure Permission.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Buffer Social

JUNE 6, 2022

The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

UGC 71

UGC Content Case Study Influencer 71

Hootsuite

DECEMBER 12, 2023

And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Waxing UnLyrical

MARCH 9, 2015

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

Case Study 100

Case Study Consultant Campaign Flickr 100

Pixlee

MARCH 18, 2019

These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. But the brands that are succeeding are doing so by focusing on community-driven marketing tactics. Creating an authentic approach through the UGC from your most loyal fans is a perfect way to connect with customers.

Brands 74

Brands Automotive UGC Education 74

Pam Moore

MARCH 5, 2020

Plus you can see the response and statistics within seconds! It literally took me experiencing the personal and engaging video from Gary to inspire me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community. Yes, one minute. 90% of Twitter video views are on mobile. Are You Ready ?”

Video 78

Video Twitter Content How To 78

Pixlee

JANUARY 28, 2021

The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Engage Your Broader Community. Apart from that, you should regularly engage with your community. Given that, what can brands do to boost that loyalty?

Loyalty 52

Loyalty Privacy UGC Communities 52

Twist Image

JULY 28, 2011

Just look at Facebook 's statistics, the use of Twitter , Blogs and whatever else. Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. Social Media is pervasive.

Buy 100

Buy Blogger Authentication Sentiment 100

Hootsuite

AUGUST 30, 2022

Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful actions. Gen Z and social media statistics. We know you hear it all the time: “Have an authentic brand!” Gen Z and technology statistics. Gen Z online shopping statistics.

Statistics 102

Statistics Marketing HootSuite Study 102

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

AUGUST 4, 2023

Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic. These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing.

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. The trend detection here is designed to alert you to statistically relevant changes in the social conversation, topic pairings, and trending images.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Handing the virtual mic over to a guest can be fun and provide a little more authenticity to your brand. Understand & analyze metrics. The watch times?

Video 144

Video Social Media Strategy Film 144

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Brand Humanization: Authenticity vs Transparency (episode 16). Facebook is no different.

Facebook 113

Facebook Marketing Groups Groups 113

Buffer Social

MARCH 30, 2022

Another promising statistic? There are several ways members can find community within Bamby Collective: Through a private Facebook group where users can reach out to one another in confidence, at virtual events that take place every Monday including movie nights, and during its monthly book club via zoom.

Small Business 72

Small Business Instagram Press Release Communities 72