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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

Gen Z and social media statistics. While these statistics weren’t isolated to only Gen Z, it’s fair to assume they are spending at least 24 hours per month on TikTok—the most conservative data estimate from the survey. We know you hear it all the time: “Have an authentic brand!” Gen Z and technology statistics.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate

The Realtime Report

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. The full story and statistics can be found here: onlyaccounts.io/blog Reels engagement dropped slightly to 6.15% for accounts with between one million and five million followers.

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Confirm Launches Revolutionary Portable Digital Identity for Facebook Marketplace Users

Bill Hartzer

The staggering statistics revealed by recent third-party research underscore the urgency of such innovative solutions. ConfirmID addresses this alarming trend by providing a reliable mechanism for users to authenticate their identities without compromising personal details.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity. Brands that portray openness and authenticity have a big advantage. In many ways, consumers are tired of traditional sales and marketing tactics.

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Top 6 Social Media Trends to Expect in 2023  

Ignite Social Media

Anybody who watches people from younger generations will understand this statistic. For brands, this presents a unique opportunity to connect with young audiences in a way that’s authentic and genuine. TikTok has taken Generation Z by storm in the past year, with its short-form, often funny videos.

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For Global Success: 9 Reasons Why Localization Is Key [Infographic]

Mindjumpers

For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. Conversations that will help build a stronger brand globally.