Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

agora pulse

MAY 29, 2019

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” Let’s look at some pros and cons with social media management tools as well as native tools to see which really works better.

Social Media Management 108

Social Media Management Tools Social Media Authentication 108

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Statistics show that 66% of all TikTok users are under the age of 30.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Keyhole.co

JUNE 11, 2024

The significance of real-time engagement with your audience Instagram Live offers a unique opportunity for businesses to connect with their audience immediately and authentically. Key statistics on Instagram Live usage and its impact on businesses Instagram Live has become a popular tool for live selling. How does Instagram Live work?

Instagram 52

Instagram Strategy Notification Hosting 52

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Check their Amazon app or social media sites for reviews from other customers. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous!

Influencer 295

Influencer Brands Policies Privacy 295

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Encourage Sharing and Engagement.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

agora pulse

JUNE 7, 2019

What are the pros and cons for businesses and social media managers? Even if I genuinely liked some posts, there’s no way of knowing whether I gave you an authentic like or if it was just habit clicking. It’s not the end of vanity statistics. Is this move a good or a bad thing? Let’s take a look! Pros of Instagram Likes.

Instagram 118

Instagram Social Media Statistics Influencer 118

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. We get it, not everyone is a content superstar, but this brings authenticity to the brand.

Strategy 179

Strategy Marketing Banking Influencer 179

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok has 689 million monthly active users. However, the US still boasts about 65.9

Marketing 138

Marketing Statistics Platform Influencer 138

Socialized

MARCH 19, 2010

My excitement was short lived, however, as I read: “They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. They are raw web metrics, and in many cases, hard to authenticate. Tags: Social Media. The conclusion? Do you count them all?).

Influencer 179

Influencer Social Media Metrics Statistics 179

Sprout Social

FEBRUARY 7, 2023

Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 91

Buy Curation Statistics Survey 91

The Realtime Report

NOVEMBER 30, 2022

You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs. Increasing sales.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

The Realtime Report

NOVEMBER 29, 2022

You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs. Increasing sales.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. movies, songs, etc.)

Buy 141

Buy Brands Survey Apparel 141

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 127

Sentiment Marketing Analysis Loyalty 127

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media.

Data 124

Data B2B How To Metrics 124

Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! 5 Fresh Strategies to Get More Followers on Social Media.

Social Media 79

Social Media How To Hashtag Instagram 79

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different.

B2B 62

B2B Metrics Comparison Education 62

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In fact, you should avoid outright selling on social media. A heads up: you won’t achieve this by moving your sales pitch online.

B2B 131

B2B Education Meeting Engagement 131

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? According to recent social media statistics , users love TikTok for its short, 15-second videos. They are looking for more authenticity, purpose, and transparency. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? Everything! That is around 2.5

Data 131

Data B2B Statistics Social Media 131

Social Media Strategies Summit

OCTOBER 16, 2019

The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. 5 Moët & Chandon Authentically Captures the Consumers’ Attention.

Brands 103

Brands NGO Authentication Campaign 103

Likeable

JUNE 23, 2021

Born into uniquely different time periods, each generation has a different relationship to social media. What they all have in common, though, is that they are spending more time on social media overall. Born after 1996, these social media savants turn to social media to get inspired and be entertained.

Platform 66

Platform Statistics Survey Instagram 66

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Use Existing Influencer Content in Emails.

Influencer 96

Influencer Marketing UGC How To 96

Buffer Social

DECEMBER 10, 2021

Why Numbers Don’t Cut It Most business owners communicate in numbers: sharing the size of their communities, the profits they’ve generated, and the statistics behind the problem they’re solving. My Origin story, which I regularly share in brand communications and on social media. Here’s how.

Influencer 67

Influencer Engagement Statistics Authentication 67

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. Here are some tips and statistics to keep in mind.

Marketing 85

Marketing Instagram Influencer Study 85

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. We get it, not everyone is a content superstar, but this brings authenticity to the brand.

Strategy 94

Strategy Marketing Banking Influencer 94

Harp Interactive

FEBRUARY 3, 2010

This is the second in a series of three posts highlighting bits from my International Social Media Association (ISMA) teleseminar: Strategies to Ensure an Engaged Social Presence. These provide tweet statistics which are useful in determining the most interesting content to your followers. or ow.ly (from HootSuite).

Engagement 270

Engagement Authentication HootSuite Notification 270