Oktopost

MAY 30, 2024

In addition, statistics show that when content is shared by employees, it receives 8x more engagement than the same content from the company channels. Moreover, the authentic endorsements from your employees can be more persuasive to prospects than traditional advertising, leading to higher conversion rates.

Activities 84

Activities Social Media Brands Skills 84

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns. Guest post by Ron Stefanski. Image credit: Olya Kobruseva on Pexels.

Influencer 295

Influencer Brands Policies Privacy 295

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 94

Strategy Marketing Banking Influencer 94

Keyhole.co

JUNE 11, 2024

The significance of real-time engagement with your audience Instagram Live offers a unique opportunity for businesses to connect with their audience immediately and authentically. Key statistics on Instagram Live usage and its impact on businesses Instagram Live has become a popular tool for live selling.

Instagram 52

Instagram Strategy Notification Hosting 52

Likeable

NOVEMBER 16, 2021

It might sound preemptive to think about reaching and marketing to people younger than Gen Z; after all, as recently as two years ago , some critics argued it was still too soon to even identify a post-Zoomer generation. Here are some tips and statistics to keep in mind. There are already Gen Alpha influencers and content creators.

Marketing 85

Marketing Instagram Influencer Study 85

Ignite Social Media

SEPTEMBER 21, 2022

The app has been downloaded over 2 billion times and is available in 150 markets. Anybody who watches people from younger generations will understand this statistic. For brands, this presents a unique opportunity to connect with young audiences in a way that’s authentic and genuine. They can show their creative side.

Trends 137

Trends Social Media Authentication Social Graph 137

Ignite Social Media

SEPTEMBER 22, 2022

The app has been downloaded over 2 billion times and is available in 150 markets. Anybody who watches people from younger generations will understand this statistic. For brands, this presents a unique opportunity to connect with young audiences in a way that’s authentic and genuine. They can show their creative side.

Trends 123

Trends Social Media Authentication Social Graph 123

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 139

Examples Campaign Tips UGC 139

Likeable

JULY 1, 2020

However, when it comes to leadership positions, the statistics are different. Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.”

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 122

Tips Sentiment Marketing Real Estate 122

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms. The B2B sales space is changing. And if you still are, it’s time to pay attention.

Social Media 80

Social Media Tools B2B Team 80

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

agora pulse

JUNE 7, 2019

Even if I genuinely liked some posts, there’s no way of knowing whether I gave you an authentic like or if it was just habit clicking. Marketers use this like engagement to discover influencers. It’s not the end of vanity statistics. It might suck but it’s a reality of digital marketing. Liking is easy.

Instagram 118

Instagram Social Media Statistics Influencer 118

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. As a marketer, the thought of adding another social media platform to your radar may seem overwhelming, but it’s worth strongly considering creating a strategy to be on TikTok. million views.

Influencer 96

Influencer Marketing Hashtag Campaign 96

The Realtime Report

NOVEMBER 30, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. Much like first impressions, awareness is stage one of the marketing funnel.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. Much like first impressions, awareness is stage one of the marketing funnel.

Strategy 91

Strategy Brands Loyalty SEO 91

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

FEBRUARY 7, 2023

Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 91

Buy Curation Statistics Survey 91

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. According to statistics by APWG , more than 23% of phishing attacks take place on social media.

Social Media 125

Social Media How To Policies Authentication 125

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Buy 141

Buy Brands Survey Apparel 141

Buffer Social

DECEMBER 10, 2021

Why Numbers Don’t Cut It Most business owners communicate in numbers: sharing the size of their communities, the profits they’ve generated, and the statistics behind the problem they’re solving. Numbers are an important part of your brand, but without a story, they fall flat. Here’s how.

Influencer 67

Influencer Engagement Statistics Authentication 67

Keyhole.co

OCTOBER 16, 2023

Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. They foster genuine connections with consumers, seamlessly blending tradition and innovation — a testament to their marketing prowess. YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.

Content 122

Content B2B Statistics Data 122

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Some more interesting statistics: of the 7.81

Data 131

Data B2B Statistics Social Media 131

Social Media Strategies Summit

OCTOBER 16, 2019

are on Snapchat), marketers can’t afford to ignore this platform. As more and more marketers turn to Instagram Stories, there is less competition on Snapchat. This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. Heather Kozera, VP of integrated marketing.

Brands 103

Brands NGO Authentication Campaign 103

Writtent Blog

JULY 23, 2014

Two words: content marketing. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ).

Strategy 109

Strategy Content Marketing Statistics 109

So Influential

AUGUST 13, 2020

In the last couple of years, Instagram has seen a tremendous spike in its user base, transforming it from a simple photo-sharing app that you used to stay in touch with your friends and family to a powerful marketing tool that your business can use to engage with its target audience. To wrap up!

Instagram 52

Instagram Video Marketing How To 52

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016.

Influencer 66

Influencer Campaign Marketing Case Study 66

Pixlee

OCTOBER 14, 2021

Why Invest in TikTok Marketing. According to recent social media statistics , users love TikTok for its short, 15-second videos. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring.

Strategy 86

Strategy Brands UGC Apparel 86

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B 62

B2B Metrics Comparison Education 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. They want a personalized interaction that’s authentic and engaged.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Engagement is 20% greater outside of office hours.

Communities 183

Communities Conversation Content Facebook 183

The Realtime Report

FEBRUARY 27, 2020

However, not all statistics quoted on Google may be accurate. You may also want to get relevant, precise, and accurate statistics from Google or other authentic sources to back up your proposal. Wendy is a copywriter at Whatagraph – an online platform that offers digital marketing analytics. .

SEO 213

SEO Proposal How To Engineering 213

Pam Moore

AUGUST 17, 2020

LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. Here are a few current statistics for LinkedIn you can't ignore… . Source: LinkedIn 2020 Statistics . The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

LinkedIn 78

LinkedIn Tips Brands Training 78