Ignite Social Media

JUNE 14, 2023

If you’re content is low quality, nothing will help long-term Moreover, actively engaging with your audience by responding to comments or questions and participating in relevant discussions can further enhance your brand’s reputation and foster a sense of community among your followers. Not sure what we’re talking about?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 105

Engagement Tips Loyalty Metrics 105

Ignite Social Media

FEBRUARY 1, 2022

The industry disrupter us social media experts can’t stop talking about. Ericka Riker, Community Manager. In this scenario the organization often misses out on the efficiencies born out of creating content that resonates with the communities, that could be repurposed to drive marketing results as well.”

Social Media 196

Social Media UGC Trends Organization 196

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product.

ROI 106

ROI Influencer Marketing Survey 106

Keyhole.co

OCTOBER 16, 2023

Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. They have created a dynamic, inclusive online community beyond mere advertising. Because of this, they have earned brand loyalty and trust.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 126

Examples Influencer Campaign Marketing 126

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss.

B2B 89

B2B Press Release Apple Loyalty 89

Sprout Social

AUGUST 16, 2023

Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. Social listening offers valuable voice of customer (VoC) data that keeps you up to speed on the health of your business, the industry overall and fluctuations in consumer preferences.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Make a meaningful impact on customers through authenticity.

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Conversation Review Marketing How To 136

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation. Knowledge sharing like this can help you position your content as a go-to resource.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? And we’re here to say that we couldn’t be more proud of you.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach.

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Maintaining customer loyalty. Why is brand reputation important? atagonia – ?️atagonia.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Social Media 126

Social Media Template Templates Skills 126

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Redbull’s partnership with Twitch gamer Tyler “Ninja” Blevins is a great example of a brand not directly in the esports industry sponsoring influencer content related to gaming.

Influencer 82

Influencer Brands Marketing How To 82

Sprout Social

MARCH 20, 2023

Use this information to stand out in your industry. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond. Lean into your community Good social content is created with your brand’s community in mind. How often do they use video (if at all)?

Buy 117

Buy Video How To Template 117

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. This provides inspiration to potential buyers and valuable social proof. Tell your followers!

Instagram 86

Instagram UGC Brands Hashtag 86

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. Predictably, Samsung has multiple country-specific and industry-specific social media accounts with tons of followers. LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Audit your industry at large. Well, now you can do this too.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 One way to drum up engagement in a lull is to give back to the fan community through recognition. Use Content to Build Fan Loyalty . billion of national TV revenue as a result of the COVID-19 pandemic.

Sports 52

Sports Team Influencer UGC 52

Likeable

APRIL 2, 2019

Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Customer loyalty is about more than just rewards. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically.

Retail 87

Retail Brands Authentication Loyalty 87

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. It’s about quietly communicating them through everything you share. Talk about your or your company’s charitable activities or share some relatable industry-specific humor.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pixlee

DECEMBER 6, 2021

Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . Ambassador marketing is one of the best ways to inspire brand loyalty and see those sales figures rise. . Audit Your Existing Community Content. That strategy is ambassador marketing.

UGC 52

UGC Marketing Influencer Loyalty 52

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. This provides inspiration to potential buyers and valuable social proof. Tell your followers!

Instagram 68

Instagram UGC Brands Hashtag 68

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. Image Source.

Brands 52

Brands UGC How To Apparel 52

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Aim for above the industry average (typically 5–10%). Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Pixlee

DECEMBER 20, 2021

The past few years have marked a significant period of growth for the creator econom y and the social media platforms that underpin the industry. Evidence of this expansion is in the numbers: the creator economy is estimated to be a $13 billion industry worldwide, $12 billion more than reported only five years ago.

Influencer 52

Influencer Apparel Loyalty Forums 52