Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Pixlee

MAY 24, 2021

Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52

Travel Industry Influencer Tourism 52

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. All the functionality you need, under one roof.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Bill Hartzer

SEPTEMBER 29, 2023

Whether it’s through hashtag sharing, text message endorsements, or the distribution of invite codes, brands now have access to an affordable, reliable, and authentic avenue for bolstering their digital presence. The newly acquired funds will be channeled towards expanding the technology platform across major U.S.

Organization 164

Organization Platform Social Media Wireless 164

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 111

Social Media Authentication Communities Campaign 111

Ignite Social Media

MAY 27, 2016

Our industry changes every day. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. You’re not alone. TheStruggleIsReal.

Communities 113

Communities ROI Team Social Media Management 113

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Likeable

JULY 1, 2020

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134

Industry Marketing Insurance Yahoo 134

Ignite Social Media

SEPTEMBER 18, 2023

Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. If you make consistently authentic content, your audience will find you. Instead, focus on your authentic brand voice and what your brand brings to the table.

Brands 110

Brands Content UGC How To 110

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

SocMed Sean

FEBRUARY 15, 2022

Which Industries Do the Best on TikTok When It Comes to Marketing? While TikTok is a rapidly growing marketing platform, some industries can capitalize on this better than others. A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries.

Trends 147

Trends Strategy Marketing Authentication 147

Social Media Network Marketing

MARCH 11, 2024

Respond to comments, answer questions, and run interactive polls to build a thriving Community. EngagementMatters #CommunityBuilding) Be Your Authentic Self - People Love It: Forget the stock photos and forced scripts. Authenticity builds trust and transparency. Share your brand story, values, and even a peek behind the curtain.

Engagement 56

Engagement Social Media Hashtag Authentication 56

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries.

Education 205

Education Case Study Overview Upcoming 205

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

FEBRUARY 12, 2024

Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Buffer Social

JANUARY 10, 2024

So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.    You’d think I would have pivoted to an industry less dependent on travel, like lifestyle or beauty, but I didn’t. The pandemic hit literary one month later.

Travel 78

Travel Blogger Marketing Authentication 78

Janet Fouts

JULY 13, 2020

She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry. Lynn Abate-Johnson is an endlessly curious community builder (on and offline) as well as a holistic business consultant who cares deeply about doing business from the heart.

Brands 226

Brands Marketing Committee Consultant 226

Webbiquity SMM

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

JANUARY 3, 2023

We welcome all sorts of professional conversations on LinkedIn and want people to share content that feels authentic to them so they can have meaningful conversations. The best thing you can do is be authentic and talk about what is important to you. LinkedIn should reflect real-life conversations in the workplace.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

AUGUST 31, 2023

Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. It was clear that leading by example and honoring Mental Health Awareness Month with an authentic gesture was the only way to do it. Do you think it’s only achievable for teams in the outdoor industry?

Team 118

Team Authentication Proposal Social Media 118

Sprout Social

NOVEMBER 12, 2023

Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. From there, your brand can connect with complementary partners within your industry or target audience. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events.

Collaboration 111

Collaboration Brands Fashion Sports 111

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. If the festival industry is coming to the laptop and smartphone, brands need to follow. When FOMO Died. Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety.

Communities 75

Communities Geotagging Brands UGC 75

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. Podcasts Help Build Community.

Brands 98

Brands UGC Authentication Influencer 98

Social Media Network Marketing

FEBRUARY 29, 2024

Foster Community Engagement : Foster a sense of belonging by actively engaging with your audience through comments, DMs, and interactive features like polls and quizzes. Forge Influential Partnerships : Collaborate with influencers and brands whose values align with yours to tap into their audience and build credibility within your industry.

Instagram 56

Instagram Hashtag Curation Authentication 56