Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

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Fashion Influencer Ensembli Instagram 97

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

Influencer 101

Influencer Brands Fashion Review 101

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Democracy is not a spectator sport and I applaud your willingness to spend so much time in the service of others, let alone spend the time it takes to just get elected.

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Campaign Social Media Tips Transportation 255

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. It was timely.

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Keyhole.co

DECEMBER 26, 2023

Plus, it has expanded into proprietary adventure sports, racing, and music. Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share.

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Social Media Strategy Sports Meme 52

The Realtime Report

NOVEMBER 30, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

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Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

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Strategy Brands Loyalty SEO 91

Sprout Social

OCTOBER 11, 2022

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

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Eventful Social Media How To Sports 115

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers. How to Measure the Success of Your Campaigns.

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Influencer Brands Marketing How To 82

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. ” The trust and closeness Duke’s social team has with players shines through authentically in their feed. With over 5.4

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Social Media Marketing Nielsen Resources 96

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

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Brands Content Authentication Campaign 77

Mindjumpers

SEPTEMBER 6, 2013

We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The brand is mainly uploading pictures of extreme sports with their logo or name.

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Instagram Brands Tourism Sports 272

Likeable

JANUARY 28, 2020

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997.

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YouTube Authentication Influencer Sports 105

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? OREO: Inclusive and celebratory campaigns. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok?

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Social Media Brands Meme Real Estate 92

Pixlee

FEBRUARY 11, 2020

At the core, brands on TikTok need to be authentic, approachable, and willing to test boundaries to gain the respect of this new audience. Running paid ad campaigns on TikTok. Here are some campaign ideas inspired by the most successful brands on TikTok. TikTok Campaign Inspiration. Authenticity and originality are key.

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Strategy Brands Marketing Authentication 66

Sprout Social

JUNE 14, 2022

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. That lends itself to a level of authenticity that consumers crave. Looking for the next face of your marketing campaigns?

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Influencer Authentication Class Travel 99

Unmetric

AUGUST 2, 2019

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. Victoria’s Secret – 68 million followers.

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Instagram Brands Fashion Sports 155

Sprout Social

APRIL 1, 2021

But social is a more impactful playground where Tim Horton’s can join in the celebrations around beloved Canadian pop culture, sports wins and more with their followers. By focusing one prompt around music, Tim Hortons makes the engagement feel more authentic and less self-serving. How it started How it’s going.

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Strategy Reputation Film Overview 126

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. They are very in tune with regional holidays, festivals, sporting events, and all other happenings of significance, whether in Brazil, the UK, or Canada. They showcase their authenticity.

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Convince & Convert

OCTOBER 21, 2014

Kmart fully funded the series and outfitted the cast with clothing from Kmart as part of a natively integrated campaign. Focus on authenticity and real engagement. To that end, it’s important for brands to loosen the reigns on YouTube stars and give them the freedom to create something truly authentic. Speak to your demographic.

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YouTube Tips Authentication Loyalty 156

Sprout Social

DECEMBER 9, 2020

You can also filter trends by categories such as entertainment, news, sports and more. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more. The trend even made it to the Tweets of sports teams like the Golden State Warriors.

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Convince & Convert

APRIL 18, 2013

Originally on the front page of the Sports section, The Chicago Tribune included a full-page ad with a touching editorial paying homage to Boston through a common denominator – both cities’ love for sports. Keep messaging authentic – no marketing allowed! It seems obvious, but poor judgment calls still happen.

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Sports Authentication Comparison Social Media 137

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

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Social Media Focus Group Aggregator Research 95

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. With Sprout, customize listening topics based on specific social campaigns and get targeted insights.

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Brands Sentiment How To Analysis 114

Likeable

JULY 1, 2020

Meena Harris is a lawyer, activist, and the founder of the Phenomenal Woman Action Campaign , a female-powered organization that brings awareness to intersectional social causes. On the topic of diversity, he says : “It’s like sports. You need people with different skills to build a great team.

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Industry Marketing Insurance Yahoo 134

Keyhole.co

JANUARY 18, 2024

This campaign vastly contributed to the brand’s online popularity. million followers, thus expanding the reach of the marketing campaign. In essence, all this adds to a desirable and authentic narrative online portraying a compelling story, thus connecting on a deeper level with audiences. million followers on Instagram.

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. So Twitter can confirm your identity and authenticity.

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Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” TikTok users cannot seek or initiate verification.

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Social Media UGC Reddit YouTube 98

Buffer Social

MARCH 29, 2023

This is who we’re talking about and who brands are seeking to create authentic-looking content consistently. People now look out for authentic, lo-fi content that doesn’t look over-produced because that’s what creators they follow are doing – and, thus, what the algorithms on different platforms favor.

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UGC Film How To Skills 87

Pixlee

JULY 27, 2020

Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.

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Engagement Social Media Brands UGC 56

Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Instagram audiences value honesty and authenticity way more than a glossy cover shoot. Thank you.).

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Trends Instagram Feed Feedly 85

Pixlee

OCTOBER 2, 2017

Hand over the reins of your Instagram account to a social influencer who sports your brand and has a similar audience to attract the attention of their fans and followers. Use Instagram contests and campaigns. While brands may decide to launch an Instagram marketing campaign for a variety of reasons (i.e., Conclusion.

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Instagram Brands Authentication Patterns 40

Pixlee

APRIL 9, 2021

UGC is 35% more memorable than other media, 50% more trusted, and results in 29% higher web conversions than campaigns or websites without it. As if that’s not enough to convince you to market with this type of authentic content, it also allows your existing buyers to see how others are using your product.

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UGC Loyalty How To Sports 52

Pixlee

DECEMBER 27, 2018

A good story for content marketing is one that originates authentically: tell the stories of customers where your business plays a critical role by enabling something great to happen. One of the best recent content marketing campaigns that featured a unique story is Under Armour’s collaboration with Nigerian bobsledders.

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Tips Brands UGC Content 45

Convince & Convert

JANUARY 9, 2015

Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. To top it off, Cabela’s has about 20 “authenticity experts” who are asked to chime in on their areas of expertise (hunting, fishing, camping, etc.) adam_buchanan Tweet This. Ownership and Passion.

Retail 60

Retail Sports Class Social Media 60

Convince & Convert

JANUARY 9, 2015

Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. To top it off, Cabela’s has about 20 “authenticity experts” who are asked to chime in on their areas of expertise (hunting, fishing, camping, etc.) adam_buchanan Tweet This. Ownership and Passion.

Retail 60

Retail Sports Class Social Media 60

Pixlee

JULY 2, 2021

Embracing each employee’s authentic self or brand really comes down to allowing people be who they are, whether it’s on social media, or even within the company Slack. Haley: Aside from community, if you could pick a favorite trend or campaign or brand that you’ve witnessed grow in that capacity, what would it be? .

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Sports Communities Brands Company 52