Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. WUL : Do you conduct your blogger outreach via a listening program? And online, they have a great approach to social media, integrating customer service every step of the way.

Travel 254

Travel Price Consultant B2B 254

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155

Sprout Social

SEPTEMBER 21, 2020

Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis.

Issues 136

Issues Survey Campaign Authentication 136

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Pixlee

NOVEMBER 20, 2018

UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using.

Influencer 75

Influencer Trends Brands UGC 75

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

ProBlogger

MAY 17, 2023

Many of the following methods are the result of the profile and perceived expertise of the blogger themselves (whereas many of the direct methods mentioned previously are less reliant upon this). Building a profile as a blogger doesn’t happen quickly and starting a blog with some of these hopes should be seen as a long term thing.

Consultant 27

Consultant Blogger Conference SEO 27

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

ROI 78

ROI Strategy How To Marketing 78

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Waxing UnLyrical

APRIL 13, 2016

But as opposed to celebrities, who are often the brand ambassadors or the “face” of a product or service, influencers can be bloggers, consultants, market analysts, critics or just about anyone who is popular online, even if they do not have a massive follower count. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. I also learned the lesson and critical importance of being authentic and transparent. Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Waxing UnLyrical

JANUARY 3, 2013

No subscriptions, no hidden fees, no credit card authentications. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. Clarke is an inbound marketing analyst and blogger for USB Memory Direct, a leader in the custom flash drives industry.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

ProBlogger

DECEMBER 30, 2011

This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Later

DECEMBER 12, 2018

Here are the top Instagram predictions for 2019, according to social media experts: Instagram Predictions #1: Instagram Will Invest Heavily in IGTV in 2019. “A s social media platforms have evolved to become full-on shopping and sales channels, brands are now going to have to report on their Instagram ROI.

Instagram 90

Instagram Authentication Influencer Analytics 90

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program.

Social Media 120

Social Media Content Analysis Sports 120

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 Left: Screenshot from the Instagram account of travel blogger Andrea Cristina.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Diva Marketing Blog

MARCH 19, 2009

1-topic about social media marketing. We'll also talk about where blogger relations and pay per click fits into the picture. Question: Are social media content creators the new NASCAR drivers? Topic for March 1 9 , 2009: Do Sponsored Conversations Make Social Media Content Creators the New NASCAR Drivers?

Conversation 45

Conversation Social Media Automotive Authentication 45

Social Media Strategery

MARCH 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 We are going to be switching from Blogger to WordPress.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Diva Marketing Blog

OCTOBER 21, 2010

Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. social service.". So like any good social media diva I dropped a question on a couple of social networks: More companies are using social media to support their customer service strategies.

Industry 89

Industry Social Media Loyalty Resources 89

ProBlogger

OCTOBER 17, 2010

Over the last 18 months I’ve built two profitable businesses with the help of social media. When I decided to drop out of corporate life, my first move was to open a consultancy. I started blogging on clarelancaster.com before I launched my consultancy. Build a social network with purpose.

Project 45

Project Social Media Consultant Social Networking 45

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere. And it’s no surprise they notice. A Little List Analysis. Who Are These Women.

Blogger 168

Blogger SEO Consultant WordPress 168

Social Media Strategery

DECEMBER 22, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I love thinking about the potential that social media has in fundamentally changing the way our government operates. I also love telling my clients that they’re not ready for social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Writtent Blog

JUNE 13, 2013

Laura Roeder is the founder of LKR Social Media , a company that creates training courses for small businesses to learn how to leverage social media and online marketing. Our two programs are LKR Social Media Marketer and Creating Fame. Be authentic. ” - Laura Roeder @ikr. Own your own domain.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Taylor Marek

FEBRUARY 5, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ? Authenticity.

Brands 100

Brands Avatar WordPress Buy 100

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Content 125

Content Marketing Consultant Social Media 125

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun.

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Content Consultant Social Media 139

ProBlogger

APRIL 23, 2012

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. There are three main reasons why bloggers need to use Twitter regularly: 1. An authentic Twitter presence. This guest post is by Lior Levin.

Tips 40

Tips Twitter Marketing Klout 40

ProBlogger

SEPTEMBER 26, 2011

Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of). Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. You’ve built a community. You have reach.

Company 49

Company Travel Airlines Blogger 49