Trending Sources

Don’t Be Authentic: Real Social Media Marketing Advice

Spin Sucks

Be Authentic. chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect.

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company.

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. Sometimes

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

Let Your Humanity Shine in Social Media

Convince & Convert

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Adam Buchanan  assists the brand in growing their digital presence through social media.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? But those basic rules will apply everywhere social media and marketing collide.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Social media is here to stay.

6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. Smart Social Media Lessons for Small Business from Kuni Lexus of Portland. 1  Be Human and Be Yourself. It’s about YOU.

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Why “social” means “democratic” when it comes to structure. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Orca Social.

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The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Being authentic means you know who you are. When you’re wishy-washy, there’s a lack of definition.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. Some realized that blogs could shape opinons beyond the influence and gatekeeping of traditional media.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

Social Media Communities Empower Small Businesses&#. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.  Social Media Communities Create Value. But where do you begin?

Mashable Punks Readers With Social Media Article

Shift Digital

Goldfayn is an author, speaker, and consultant to consumer electronics companies in the area of marketing. The title of the article was: 5 Reasons Social Media is Ruining Marketing. As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.

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18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Carri Bugbee ( @ CarriBugbee ) – Founder, strategist & writer – Big Deal PR + Social Media : Make sure your employees mention your social profiles to customers. Spell it out.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Step Process for Social Media Success September 15th, 2010 |Written By: Jay Baer | View Comments Tweet Social media makes big companies feel small again, and gives small companies a natural advantage because they are closer to their customers.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

It’s not about “updating your website” or hiring a content consultant to “rework your content calendar.” ” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object. Customer experience is your brand.

Nurturing Your Community - Social Media

Social Media Network Marketing

There are a couple of factors that you need to keep in mind when working with your Community on Social Media. You are communicating to people in an environment that demands interactivity and social behavior. Authentic: Be authentic. This could be by way of advice, pre-launch information, consultancy and so on. Community Management cannot be taken for granted. You don't build a Community of relevant individuals over night. It takes time. It takes leadership qualities. Acquisition takes time and energy. Retention is even more intensive. Be genuine.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. s, 50?s,

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How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! confused)?

Blinded by the White: Social Media and Diversity

Convince & Convert

At South by Southwest in Austin, I was at several events attended by the “social media mafia&# – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. The fact is, most social media pros can easily name the handful of people of color in the business.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media.   Is Social Media Killing the Brand Web Site?

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! No, You Can’t Automate Social Media! Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. You don’t own social networks, you lease them.

How Business Owners Can (REALLY) Calm Social Media Anxiety

Shift Digital

A little while ago, I wrote about the terrible advice Jay Goltz gave to small business owners about social media , and what advice he should have given. Barry Moltz’s  “How to Calm Your Social Media Anxiety”  article misguides business owners into the type of thinking that actually makes them ineffective with social media. Here Social media is one of the “4Ps” in the marketing mix. Pushing social media into the marketing box will make you less effective. Same thing with the social media platforms you choose.

The 5 Dangerous Realities of Social Media for Business

Convince & Convert

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. Social media is an ingredient, not an entree. alone.

Living with the Pregnant Widow

Spin Sucks

Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. I get it. Be authentic. Hello, I’m your client. Nice to meet you. What do I want? Gimme. Got it.

3 Steps to Living an Authentic Life Online

ProBlogger

Whether you like it not, social media is taking over Internet. Research tells us that one in five of every minutes spent online is currently being spent on a social media channel. Businesses, attention hungry artists and entrepreneurs who are building their own platforms are standing on the social sidewalks of cyberspace shouting at the top of their voices. How can an authentic artist, a good business person, or a brilliant entrepreneur actually get traction in this noisy world? Here are my three secrets for creating an authentic web presence. 1. Leave

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. Enough said.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. Enough said.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Enabling and encouraging this is the best path to social success.

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Tony Clement: the tweeting minister

Sherrilynne Starkie

His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Psychology of social networking. Featured Headline public relations Social Media Twitter agency Biz Stone Canada consultant IABC Ottawa Tony Clement Treasury Board

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual.

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But I would say 50% of the battle is education on the front end, with a concerted effort on the back end to get them comfortable enough internally to be social externally without me, in the long run. love it.

The Social Organization: Social Media Metrics

rhappe.typepad.com

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 For me as a german-based e-learning consultant this could be really helpful. I set up a wiki page with it at my e-learning-wiki: [link] I hope this is okay for you. great jumping start for social media metrics. These are all very general measures.