Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. It’s all about authenticity and relatability.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 60

Loyalty Twitter Brands Sample 60

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Earn long-term brand loyalty. This is especially important for B2B brands.

Conversation 136

Conversation Review Marketing How To 136

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Likeable

JANUARY 7, 2019

With 63 percent of consumers believing that their actions on social (like commenting and sharing) can impact a brand’s decisions, it’s clear that those who demonstrate a willingness to listen and adapt are best positioned to win customer loyalty. Share your purpose authentically with social content.

Social Media 91

Social Media Brands Authentication Loyalty 91

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. You’ll also find out how to tell your story in a way that drives customer engagement and loyalty.

Skills 195

Skills Social Media Marketing Influencer 195

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. With so many companies online, it can be difficult to differentiate yourself and get noticed. Source: Koeppel Direct.

Types 119

Types Video Content Case Study 119

Sprout Social

MARCH 8, 2019

For example, if I were a company like Alienware or iBUYPOWER, I’d want to know what the top product recommendations are for queries such as “How to build a gaming PC.”. Monitoring your comment section and notifications can actually help you breed brand loyalty. Just look at any Google query for a general product, business or service.

Reddit 99

Reddit Tumblr YouTube Review 99

Buffer Social

JUNE 13, 2019

We’re seeing this happen on Instagram today: less polish, more authenticity. The Trend on Instagram: Less Polish, More Authenticity. Curology, a skincare company, has the best of both worlds on its Instagram. Social networks change and evolve, rapidly. One trend on the horizon: A shift in Instagram’s style.

Meme 75

Meme Instagram Feed Feedly 75

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 145

B2B Survey ROI Metrics 145

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. After college, I started my own company doing design and screenprinting.

Sports 52

Sports Communities Brands Company 52

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Source: mailerlite.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

AUGUST 9, 2020

Did you know that as an employee, you are a top asset when it comes to spreading your company’s brand awareness on social media? Employees collectively have at least 10 times the number of followers the company has. B2B marketers harness this power by asking employees to promote their organization on social media.

Hashtag 132

Hashtag B2B Policies Authentication 132

Hootsuite

MAY 26, 2021

When you do that, you’re more likely to build trust and loyalty. For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Authenticity builds trust — and that, in turn, can become customer loyalty. 96% of B2B content marketers use LinkedIn for organic marketing.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. We’ve written a comprehensive guide to social media compliance for finance companies , for more information. But how do we put that into concrete terms?

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Webbiquity SMM

JUNE 26, 2019

It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness.

Social Media 194

Social Media Marketing B2B Loyalty 194

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. The platform lends itself to B2B thought leadership. It’s understandable why.

Social Media 118

Social Media B2B How To ROI 118

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 124

Content Marketing Consultant Social Media 124

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. Not to mention cementing what makes your company unique. You don’t want to copycat other companies or competitors. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Building a brand is a company-wide effort.

Brands 93

Brands How To Sentiment Social Media Management 93

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. pic.twitter.com/8Kd4IVFjva.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. This again adds a personal touch and underscores that it’s the people who make a company. At the end of the day, people want to relate to people.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. This again adds a personal touch and underscores that it’s the people who make a company. At the end of the day, people want to relate to people.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content.

B2B 97

B2B Trends Authentication Film 97