Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

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Questions Banking Insurance HootSuite 104

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

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Class LinkedIn Brands Microsoft 100

Sprout Social

JANUARY 12, 2022

rating or review is most valuable to someone researching a brand for the first time or buying a new product. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Earn long-term brand loyalty. This is especially important for B2B brands.

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Conversation Review Marketing How To 137

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Share your authentic business beliefs. Easy: be active on social media. Lesson for you?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own.

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Types Video Content Case Study 119

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

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B2B Survey ROI Metrics 144

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. Source: chanty.com.

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Loyalty Software Publishing SEO 204

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Humanization is here to stay In days gone by, B2B was talked about as if it were an entirely different ballgame to B2C. But what about the benefits of doing so?

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Social Media Marketing B2B Banking 118

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. That’s what builds loyalty and advocacy. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer. I'd buy a book from him.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

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Hashtag B2B Policies Authentication 131

Hootsuite

MAY 26, 2021

When you do that, you’re more likely to build trust and loyalty. That means you can reach out to an audience who already have an interest in what you’re offering and authentically connect with them, offering useful information when the time is right. Authenticity builds trust — and that, in turn, can become customer loyalty.

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HootSuite How To B2B LinkedIn 145

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. Scott is entertaining and authentic – I’m looking forward to reading this one. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Powered by natural language processing (NLP) and machine learning, gathering authentic customer sentiment has never been so important. The stronger their loyalty is, the more likely it is that they’ll buy from you.

Sentiment 109

Sentiment Analysis Social Media How To 109

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content.

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B2B Trends Authentication Film 97

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Two of my friends were too. This is all to the good. Two of my friends were too.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. It builds brand loyalty like a gym membership. (I'm

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Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. I also learned the lesson and critical importance of being authentic and transparent.

Social Media 112

Social Media Strategy Influencer Education 112

Sprout Social

DECEMBER 20, 2023

Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental.

Social Media 135

Social Media Small Business How To Campaign 135

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 129

Social Media Strategy Influencer Case Study 129

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

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Twitter B2B Crowdsourcing Hubspot 196

Viper Chill

APRIL 26, 2010

Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. To do this you need to write compelling content, be an authentic representation of your niche and interact with your community as much as possible. Maybe that is why I still have so many friends. Thanks everyone!

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Interesting discussion.

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Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

There seems to be a somewhat prevalent issue with the perception of social media marketing as “set it and forget it&#. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. link] Megan It takes time because it is about building a bond between you and your consumers.

Social Media 148

Social Media Strategy Energy Consultant 148

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. It’s normal to feel a little intimidated by the app’s unfiltered format, yet that authenticity and spontaneity actually make Snapchat a prime marketing opportunity. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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Types Social Media Content Brands 40