Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Twist Image

NOVEMBER 2, 2010

Today, Fast Company had a fascinating article titled, Instapaper Founder Marco Arment's Journey From Bagel Jockey to Publishing Pioneer , about Instapaper's creator, Marco Arment , who left his job as the co-founder of the micro-blogging service Tumblr to work alone on a very small idea. communications. fast company.

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Tumblr Microblogging Mashup Publishing 100

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Gray is Everyone please post stuff in my honesty box.

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Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. I’m glad you found this article useful. Great article.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Social Media Network Marketing

AUGUST 19, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Blogging communities as the Open Diary, LiveJournal, Xanga. Microblogs e.g. Twitter. microblogging-sites August 25, 2010 4:56 PM Pervara Kapadia said. Hi Folks, do you work as an Online Community Manager?

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Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JULY 21, 2009

In the linked-to article, Consumerist shares the story of an individual who opted to use a landscaping service to trim his lawn. Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

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Hotels Social Media Communities Discount 245

Proactive Report

SEPTEMBER 21, 2010

companies say they plan to award base salary pay increases in 2011. Yahoo HotJobs has also seen a significant rise in positions with a social-media component, says a Newsweek article. Companies are fast realizing that personal use of these tools does not equate to expertise. 98% of U.S. How is PR faring?

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Nice article worth the read.

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Reply Mark Nunney January 31, 2010 at 8:20 am I think video (and photos) offer something that written articles don’t.

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Video Flash Mob YouTube MySpace 236

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Reply Kelsey February 3, 2010 at 11:05 am Great article. Love your book “The New Community Rules&# girl! It doesn’t work.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JULY 15, 2010

Frank Lee shares a Free Gift to guide you step-by-step to “Breakthrough Article Marketing&# – simply visit his site today and discover how you too can generate loads of free buying traffic using a simple 5 step unique article writing method in his Internet Marketing Systems. Great little article to get me focused.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. “Chicken.

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Reply Nat Bourre August 18, 2010 at 9:50 pm Your articles are always so warm and inspiring. Reply Claire Chapman August 19, 2010 at 6:44 am Hi Tamar Great article! I wish I never had to write this! Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Love the article and will link to it from my blog.

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Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Great article.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Every year, I can only read so many articles. And like last year, I have a gift for you.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. He called himself an “unbiased observer.&#

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Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

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Digg Sites News API 100

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). I hope that if there’s anything you can take away from this article, it’s to be unlike Zicam. Own up to your faults and mistakes.

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Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. Give to your community. Join the Community. Who said that blogging was dead? If you can blog, you should.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buffer Social

NOVEMBER 23, 2022

It’s a microblogging social platform that allows its users to post various types of content, from text and photos to music and videos. Source Netflix : Media companies like Netflix thrive on the conversation that their content generates on Tumblr. What is Tumblr?

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Tumblr Microblogging URL Directory 122

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. Great article! Call them cliques if you will. Many don’t overlap. Transparency. Thanks for posting.

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Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. “…our listeners are spoiled…&# That actually touches upon something I didn’t even speak about directly in the article. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

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Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community. Their help documentation is lengthier than this article but everything is clearly explained.

Applications 179

Applications Review Statistics URL 179