Trending Sources

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

How Social Media Changes Retail Storefronts

Ari Herzog

worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. They are sharing customer reviews, social networking sites to find them online, and smartphone applications to improve the user experience. This is a guest blog post by Matthew Cool. My background is important.

Top Tips to Help You Nail That Blogging Job Application

ProBlogger

Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. Top Tips to Help You Nail That Blogging Job Application. Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Who am I? I’m Steff. Part 1: Finding a Blogging Job. General

SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. To learn more about the Facebook Merchant Store application click here: [link]. Subscribe to the comments for this post?

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

link] The Digital Five Tool Player | a thousand cuts :: adam cohen's blog [.] to reach or interact with is a fundamental key to being relevant.  It’s more than just market research, it’s the practical application of [.] That stuff is important to the business, no doubt.  People are the fuel behind social media, which is really just tools and tactics. What did I miss?

The Complexity Of Simplicity

Twist Image

Primarily, I''m a big fan of retail and an enthusiast of the industry. love the smell of commerce in the morning (to quote the movie, Mallrats ). I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). The story of JC Penney is just as applicable today as it was when I first wrote about it. apple retail. retail. retail industry. Nobody said it was easy. nothing is simple. but alas, money complicates things. Shedding skin.

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Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. These applications focused primarily on improving the effectiveness and efficiency of known business processes within functional silos (for example, supply-chain-management software to improve coordination across the network). By contrast, our research shows the applications that drive the most value through participatory technologies often aren’t those that management expects. First time here? Read our Quarterly Basics. adoption.

SortPrice Unveils Store Application 2.0 Built on Facebook Platform

Bill Hartzer

Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine SortPrice.com has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide. SortPrice’s Store Application 2.0 Version 2.0

Interview with Social Media Citizen: Mary McKnight | Social Media.

Social Media Citizens

She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. Social media and social commerce are most interesting when they can be leveraged to reach and engage an audience more personally in a brand or product. That helps me be consistent on each network while being efficient and effective at sharing. Big thanks to Mary for her great insights!!

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Retail Trade. Related Topics: Software Services & Applications (301). |. applications fit into the larger scheme of information technology. And, as a result, we are finding that many typical Internet and intranet applications are actually forms of groupware. The simplest components are applications like e-mail and newsgroups. Also, HR can allow outside recruiters to review job postings and submit applications and resumes on behalf of their clients. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |. Business Bloggers |.

Tools for Mobile Marketing Strategy Success

Spin Sucks

Consumers now feel more comfortable using mobile applications as opposed to the desktop version, and that is reflected in their sales habits— nine out of 10 mobile searches lead to action, and five out of 10 lead to a sale. For retail businesses , you can dig deeper into seeing who added what into their shopping cart, whether they completed the purchase, or did something else instead.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Talkwalker  offers an enterprise-monitoring solution but it also has a free alerts application. We already mentioned a free alerts application provided by Talkwalker but their main application is an enterprise social-media monitoring tool. Social Analytics.

What Leading Candidates Need To Land A Top Social Media Job In 2016

Audiense

So how does a potential applicant stand out? The modern social media professional needs to have an understanding of how their work can be applicable outside social channels, and what it means to the wider business. The social world has become a very noisy space, and a lot of the time, companies are talking about the same thing (retail is a great example of this). Sean Meehan.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Not a shock: retailers and restaurants are the most engaging industries on Twtitter. 94% of CMOs plan to use mobile applications within the next 3-5 years. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What type of content is most effective? NewsCred ). 2.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges. We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. Digg this!

B2B 97

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

lac retailers onboard. Over 90,000 retailers onboard. This platform also enables developers to develop applications and solutions which can be bought by both buyers and sellers. ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. Let’s look at the buy outs first: 1. Where.com – Over 1.2 USD135M). 2.

Increase Profits With Smarter Trade Promotions

The Realtime Report

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. For many retailers, trade promotion can be an important money maker or a profit landfill.

The Pinterest Debate Between Two Friends

Spin Sucks

And then, because I can’t turn off my darn marketing brain, I began to see applications for businesses. Do I think there are B2B applications for this? But if you’re a retailer, in fashion, have a restaurant, or sell anything that is visual, Pinterest is something you definitely should be considering for your 2012 marketing plans. See what you think! Not yet.

2010 Charts a Promising Future for E-Commerce on Facebook

Bill Hartzer

SortPrice.com was involved well before last year – we launched our Facebook Store Application for retailers, a customized tool that lets them list and promote products right on their Facebook fan pages, back in the Fall of 2008. And since then, we’ve built Facebook stores for nearly 1,500 retailers total, more than anyone else in the industry. by Dave Felipe, SortPrice.com.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 100,000 of Pinterest’s members are retailers.  ( Social Media Slant ). 68% of U.S.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Whittemore   Wiggly Wigglers   Wiggly Podcast   Podcasting  Retail  United Kingdom  C.B. Whittemore   Wiggly Wigglers   Wiggly Wigglers Blog   Blog / Blogging  Retail  United Kingdom  C.B. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? Evans   adenin TECHNOLOGIES Inc.

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Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. Loyalty information can be tracked and stored in mobile applications each time that shoppers make a purchase using a smartphone, rather than on external cards that customers have to keep on them at all times. Take Payments Anywhere, Anytime.

Gamification: Why Play?

Mindjumpers

Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Last week, I wrote a blog post about Facebook’s new app center.

Badge 86

Social Media is Dead, Long Live Big Data

Laurel Papworth

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Facebook Granted A US Patent That Could Deny A Mortgage Application Based On A Users’ Friend List. Scary, illuminating, real. Welcome to the Matrix/Minority Report. Awesome.

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3 Benefits for Small Business Cloud Computing

Ari Herzog

In essence, cloud computing involves accessing your data and applications not from your computer’s hard drive or a local server but via the Internet from the set of servers, computers, and data storage systems that make up the “cloud.”. User responsibility for software purchasing and licensing is replaced by a use-based fee for access to applications via the Internet. Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. hope you enjoy. Lower costs. Ease of access.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it. Implementatio

Best iOS6 Features for Business Users

Idaconcpts

Productivity, application management, communication management, security, speed, ease of access, navigation etc. Traffic help – explained in another section of new Map application. Passbook stores retail coupons for you to shop. iOS6, the latest operating system from Apple, has made its presence felt when it got unveiled at the WWDC 2012 in San Francisco. The Passbook  .

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Would they have the foresight, market instincts, understanding of customers and creativity that led Amazon to continuing growth and transformation from book retailer, to one-stop shopping community and leader in cloud computing?  The New Competence of the Knowledge Age. The 21 st century requires thinking that is no longer linear. Maccoby calls this type of thinking, Strategic Intelligence.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

Services include education and professional development; workforce development initiatives in  collaboration with local communities; innovative construction financing; new and exciting applications of technology such as an ATM-like Bulk Cement Dispatch System that enables customers to get cement at their convenience etc. Retailers also receive training, resources and support.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Click on the “Application Settings&# link for that subsection, and another popover dialog will appear. FBML stands for “Facebook Markup Language&# , and is meant to be a shortcut for use in Facebook applications. Facebook has also enabled the use of a subset of FBML in the Static FBML application. Scroll down to the end of the post for details on how to win. c s? c?a

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

You can use a third-party coupon creation application like Wishpond or run it through your company website directly. number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Users pin over 3,400 images a minute.

The Spin Sucks Inquisition: Frank Strong

Spin Sucks

Certainly there are characteristics that are entirely applicable—leadership, perseverance, and adaptability—but so too are critical thinking skills:  C ommunicating intent, problem solving, strategic planning, and anticipating the second and third  order of effects of tactics or policy. By Gini Dietrich. still remember the exact moment I met Frank Strong. His entire face lit up. Doubtful.  .

Using Competition to Drive Brand Engagement

Spin Sucks

There are a number of platforms that take the human desire to win free stuff, and combine with an online application that allows you as an organization to customize a campaign. Agencies and brands are launching contests and sweepstakes on the Strutta platform as branded promotional microsites or applications inside Facebook. Today’s guest post is written by Natalie Sisson.

The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries. Have you ever been on a major retailer’s website and seen that section that says “if you like this product, you might like these?” Marketing tactics, on the other hand, are a different kind of animal.

Influencer Marketing 101

Koka Sexton

These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. Wiki ].

How Thanksgiving Lost Its Meaning

Ari Herzog

Black Friday, begun in 1924, empowers retailers to offer shopping deals. And, I always donate to charities before the end of the year so Tuesday’s notion, while noble for some, is not applicable for me. Thanksgiving, according to President Abraham Lincoln, exists to offer “Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens.” Do you care?