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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. You can’t do it all alone. Image source.

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How Buffer’s Content Team Uses AI

Buffer Social

We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. As a result, we already have unwritten rules around AI in content.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face.

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From Social Sharing to Creative Collaboration

Social Media Marketing

Whatever we choose to call it though, there's little question that we've entered into a "sharing economy," creating an economic landscape wherein both for-profit businesses and non-profit organizations leverage the power of content sharing, to the greatest extent possible, to get the word out about their products, services, programs, and promotions.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses.

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How to recruit more talent for your social video content

Sprout Social

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. And that takes collaboration with the pretzel-making pros.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What are the applications of AI automation? What is AI automation? Let’s dive into some of them in detail.

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