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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

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The Power of Product Packaging

The Marketing Blog

02 am The Power of Product Packaging Jump to Comments Do you drink Coke or Amul flavored milk ? Is Apple also emphasizing on the packaging quality during the product life-cycle? As a customer do you think smart packaging adds on to the value proposition of the entire product offering? January 28, 2008.11:02

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Applying the Johari Window to as/w Product

The Marketing Blog

48 am Applying the Johari Window to a s/w Product Jump to Comments Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product. Kinshuk is an individual, a fresh MBA working for as a community manager for an open-source consulting company. However, I still review some Web 2.0

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Wanna Present Like Steve Jobs?

The Marketing Blog

Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

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Grow Your Wiki

Buzz Marketing for Technology

office 2.0. online communities. Publishing 2.0. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Insubria and OpenKnowledge are hosting the International Forum on Enterprise 2.0 BlackBerry.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Funny Don’t you like making people smile?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.