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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. In-person experiences are translatable to valuable online events. When FOMO Died. What does this mean? If the festival industry is coming to the laptop and smartphone, brands need to follow.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135
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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Using social listening, they strike a balance between leveraging their prestigious legacy while staying on top of ongoing trends, social issues, and current events.

Fashion 52
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Ultimate Guide to User-Generated Content

Later

Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. UGC is also about building a community, so if you’re looking to harness its power, you need to make your audience feel they’re part of something bigger than a simple repost. Music: “Apple Juice” by @procfiskal.

UGC 60
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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Target Volunteers (from all over our district) and Save Our Shores Beach Clean Up Event! An Apple Watch. also like this to help ya girl win an apple watch pls :,) #LoveWhereWeWork #WeAreCisco #Intern #LoveWhereYouWork. Their posts create a sense of community among themselves and their customers alike.

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Top 50 USA Web Properties for April 2009

Bill Hartzer

Was there some new event going on? Sites 149,118 3 Microsoft Sites 126,452 4 AOL LLC 107,469 5 Fox Interactive Media 87,830 6 Ask Network 73,491 7 eBay 72,899 8 FACEBOOK.COM 67,481 9 Wikimedia Foundation Sites 65,461 10 Amazon Sites 62,730 11 Apple Inc. April 2009 vs. March 2009 Total U.S.

comScore 103