No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. In-person experiences are translatable to valuable online events. When FOMO Died. What does this mean? If the festival industry is coming to the laptop and smartphone, brands need to follow.
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