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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on building community? Catch all episodes here. Episode Summary. Meet Joel Harrison. Like What You Heard?

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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official.

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How Brands Use Digital Events to Engage Their Customers

Pixlee

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Crowdsource topics, themes, and content.

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Leading in the era of AI with Nuri Cankaya

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing. Nuri’s works delve into topics such as AI, Web 3.0,

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Community Managers, Be Wary Of The Phrase “Super Bowl”

Firebelly

The Super Bowl is as American as apple pie. And despite its ties to being an integral part of American culture, it is still an event heavily trademarked by the NFL. However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. In-person experiences are translatable to valuable online events. What does this mean? If the festival industry is coming to the laptop and smartphone, brands need to follow.

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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?