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Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries.

B2B 136
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Expert Tips for Crafting a Strong Social Strategy

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Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media. With expertise in the finance and technology industries, no one understands this more than our next guest!

Strategy 118
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Lee Odden on Getting the Most Out of Influencer Marketing

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Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Catch all episodes here. Episode Summary.

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Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

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Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

Team 144
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

By empowering these leaders to share their authentic stories, the “Make Change” series reflects Salesforce’s core values in action, reaches wider audiences, and inspires others to embark on their own trailblazer journeys. Just yesterday, Netflix announced that Bozoma Saint John will be starting as its new Chief Marketing Officer.

Industry 134
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Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

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Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. VP Marketing at Veyo, Sarah Kuntsal, gets “radically transparent” about the challenges of marketing in a highly regulated industry, like healthcare.

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

That way, I could accurately compare apples to apples — or, in this case, waterfall video to waterfall video. We’ve included specific prompts for over 25 industries and professions! But for authentic, active accounts, 30 hashtags seems to be most effective for expanding your reach with Instagram Reels.

Hashtag 107